Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Infopack: Germany 2026
Key Trends in Ad Spend, AI, Commerce, Digital Video, and B2B
About This Report
Germany’s digital landscape is evolving as advertising investment shifts across channels, AI gains a greater role in advertising and the shopping journey, and ecommerce, social commerce, and changing media habits reshape consumer behavior.
Germany’s digital ad market is still posting strong growth, fueled by shifts across sectors. Recent data reveals the trends shaping ad spending, AI adoption, ecommerce, consumer behavior, digital video, and B2B.
This deck covers:
- Digital advertising spend and CPM trends across key channels and formats
- AI adoption and AI-assisted shopping
- Ecommerce growth, consumer behavior, and marketplace trends
- Digital video viewership
- Key performance indicators in the B2B space
authors
Grace Anne Marie Patricio
Contributors
- Erika Huber
- Director, Report Editing
- Bill Fisher
- Principal Analyst, UK
- Madan Kumar
- Copy Editor
- Jennifer Pearson
- VP, Research
- Monica Peart
- Amy Rotondo
- Director, US Research
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.