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US Ad Spend by Industry 2026
Tech and Finserv Lead on Growth, Retail Spends the Most, and Debut Forecasts for CTV and OOH Reveal New Trends
Tech and electronics companies will drive US ad spending growth in 2026, even as the retail industry extends its spending lead. Search and social will remain digital mainstays across industries, and connected TV (CTV) will gain ground despite traditional TV retaining most converged TV spending.
Key Question: Which industries will spend the most on advertising in the US this year, which will grow spending the fastest, and how will spending be allocated among formats and channels?
Key Stat: Over 27% of all US ad spending will come from the retail industry in 2026, its highest share ever.
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authors
Ethan Cramer-Flood
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- Director, Report Editing
- Zach Goldner
- Senior Forecasting Analyst
- Madan Kumar
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- Matt Torpey
- Senior Data Visualization Editor
- Emman Velasco
- Data Visualization Editor
- Max Willens
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- Yoram Wurmser
- Principal Analyst
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