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B2B Digital Ad Spend Forecast 2026
Digital Ad Growth Accelerates as Channel Shares Shift Modestly
This forecast tracks US B2B digital ad spending through 2028, with growth accelerating in 2026 before slowing in 2027. Video and mobile are growing faster than overall B2B digital spending, display is gaining share, and tech products and services is leading growth across industries.
Key Question: How is B2B digital ad spending shifting across formats, platforms, and industries, and what does that mean for budget allocations?
Key Stat: US B2B digital ad spending will grow 17.4% to $24.60 billion in 2026.
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authors
Kelsey Voss
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