Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
Western Europe Ecommerce Trends 2020

Western Europe Ecommerce Trends 2020

Report
Jan 28, 2020

Retailers across Western Europe are pioneering the use of AI to boost digital sales, and new options for delivery and returns are emerging. Yet Europe’s main markets have been slow to embrace social commerce.

UK Key Digital Trends 2020

UK Key Digital Trends 2020

Report
Jan 21, 2020

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.

Retail Industry Trends 2019

Article
Dec 12, 2019

Americans are poised to spend $590.67 billion in retail ecommerce in 2019, with a year-over-year growth rate of 12.8%. "To keep growing at double-digit rates, future channel growth will increasingly rely on continued strong gains in the spending rate per buyer," said Andrew Lipsman, eMarketer principal analyst. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in the retail industry.

The History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce

Article
Dec 01, 2019

The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.

China Mobile Payment Users 2019

China Mobile Payment Users 2019

Report
Oct 24, 2019

Consumers in China, whether buying at retail outlets or street stalls, are using proximity mobile payments—largely supported by QR codes—and reducing their dependency on cash.

On-Demand, Tech-Talk Webinar: The State of Retail 2019 | Sponsored Content

Video
Oct 24, 2019

eMarketer was pleased to moderate a Tech-Talk webinar presentation featuring Loran Gutt, vice president of corporate development at Bazaarvoice, where he discussed the strategies retailers are employing to deliver on a complex and ever-changing set of demands.

Biometric Marketing 2019

Biometric Marketing 2019

Report
Oct 03, 2019

Biometric technology may soon give marketers the opportunity to learn more about their customers and deliver personalized messaging. While this could be a potential boon for business, it also has major privacy implications.

Digital Marketing Trends Roundup 2019

Article
Aug 12, 2019

People routinely refer to the digital era as one of rapid change. But it’s more accurate to say the pace is uneven. This Roundup includes data, insights and interviews on the latest trends impacting digital ad spending and key happenings across marketing channels.

eMarketer Live Analyst Series: Digital Ad Spending By Industry

eMarketer Live Analyst Series: Digital Ad Spending By Industry

Video
Aug 02, 2019

eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.

Germany Digital Ad Spending by Industry 2019

Germany Digital Ad Spending by Industry 2019

Report
Jul 25, 2019

Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.

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UK Digital Ad Spending by Industry 2019

UK Digital Ad Spending by Industry 2019

Report
Jul 25, 2019

Digital ad spending will total £14.73 billion ($19.64 billion) in the UK in 2019. For such a digitally advanced country, it’s no surprise to see every industry investing in digital channels, leading to an even spread of spend.

Podcast: A Look Back at eMarketer’s Key Digital Trends for 2019 (Part 1)

Audio
Jul 24, 2019

In the first of two special episodes of “Behind the Numbers,” we look back at three key digital trends from earlier this year: Facebook ad revenues, digital disruption in retail and the surge of voice assistants.

eMarketer Live Analyst Series: Global Ecommerce

eMarketer Live Analyst Series: Global Ecommerce

Video
Jul 15, 2019

Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.

China Ecommerce 2019

China Ecommerce 2019

Report
Jun 27, 2019

Growth of retail sales in China is declining, due to economic and geopolitical challenges, and will not overtake the US until 2021. But retail ecommerce has continued to flourish in some surprising ways under these current circumstances.

How Burrow Hopes to Stand Out in a Competitive Ecommerce Category

Article
Jun 14, 2019

Furniture is one of the fastest-growing categories in ecommerce today. More consumers have come around to the idea of purchasing furniture online, and new direct-to-consumer (D2C) companies are entering the space, hoping to win market share by streamlining aspects of the customer experience like cost, shipping and installation.

Why the Pixel Is Essential to Social Commerce's Success

Why the Pixel Is Essential to Social Commerce's Success

Article
Jun 11, 2019

After initially struggling to gain traction, social commerce has finally begun to materialize as platforms, including Instagram and Pinterest, fill the need for discovery in the digital shopping environment.

On-Demand, Tech-Talk Webinar: The Retail Data Dilemma—Creating CMO/CIO Synergies

Video
May 17, 2019

eMarketer is pleased to moderate a Tech-Talk presentation featuring Mahmoud Arram, co-founder and CTO at Bluecore and William Bonnell, Customer Engineering Manager at Google. While there are many factors that contribute, Mahmoud and William will discuss the heart of the issue: The CMO-CIO relationship and whether or not they are able to create true synergy between their respective organizations.

More Digital Buyers Purchase Clothing Online

More Digital Buyers Purchase Clothing Online

Article
May 01, 2019

Three in five US internet users say they've purchased clothes, shoes or accessories online in the past month, according to an April 2019 eMarketer survey conducted by Bizrate Insights. That figure climbs to 68% for females as well as younger consumers (ages 18 to 34).

Resale Revs Up and Retailers Take Notice

Resale Revs Up and Retailers Take Notice

Article
Mar 26, 2019

The fashion resale market has grown 21 times faster than the traditional retail market over the past three years, according to a January 2019 report from online resale marketplace thredUP.

Value for Their Money Keeps Shoppers Coming Back

Value for Their Money Keeps Shoppers Coming Back

Article
Mar 14, 2019

Mundane concerns like getting a quality product or service at a good price are still the biggest drivers of brand loyalty for US internet users.

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