Join us for an upcoming Meet the Analyst webinar, featuring eMarketer principal analyst Andrew Lipsman, as he discusses how these digital natives have become experts at developing innovative products, building culturally relevant brands, and hacking their way to growth.

In this webinar, eMarketer moderates a Tech Talk Tuesday presentation featuring Salsify's Andrew Waber, manager of data insights and media relations, who will share data insights and detailed strategy that will help you build a product detail page (PDP) that outranks competitors and earns buyers' trust.

Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.

We forecast digital ad spending in Germany for 2018-2019 in five key industries, including spending on mobile.

Amazon will become the No. 3 digital ad seller in the US this year, according to our estimates, with $4.61 billion in ad revenues, or 4.1% of the digital advertising market.

We talk to four agency executives about the challenges brands need help solving to optimize their Amazon product detail pages.

We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.

In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman discusses how emotions play a role in shopping behavior even if consumers don't think that they do.

A recent survey by Citi Retail Services (CRS) found parents will spend an average of $322 per child while back-to-school shopping this year. But that total climbs if their kid tags along.

Digital commerce allows shoppers to buy from anywhere in the world without leaving their house. But compared with other countries, relatively few in the US engage in cross-border ecommerce.

It's logical to assume consumers might lose trust in a company after a data breach or misuse of personal information. But many businesses vastly underestimate the severity of these security mishaps in the eyes of their consumers.

Shoppers are open to various types of retail technologies—even those that were once considered too creepy. But consumers’ shopping expectations do not align with retailers’ capabilities, according to a recent study.

Some consumers don’t mind handing over personal information, such as their phone number, in exchange for something in return—like a discount. But if they feel they're getting flooded with too many messages from brands, they'll simply unsubscribe.

Loyalty programs have a serious retention problem. Consumers are quick to sign up, but quick to forget about a loyalty program once they get their initial discount.

Michela Baxter, senior director of loyalty at HelloWorld, discusses how brands can move away from the old notions of loyalty programs and meet new consumer expectations.

Loyalty programs are a natural way to collect first-party data, but they suffer from low activity due to consumer dissatisfaction. We examine can be done to deliver rewards to customers and the marketers running the programs.

Guy Cierzan, executive vice president and managing director at ICF Olson, explains how brands can build consumer trust and strengthen their loyalty programs as a result.

Dollar stores have been said to be Amazon-proof because of their solid brick-and-mortar model. But this overwhelmingly analog segment isn't immune to digital shopping behavior. According to June 2018 data from Inmar, dollar store customers like digital coupons even more than the average US consumer.

Although there’s plenty of reasons to shop digitally, a new study found—once again—that some in-store elements can’t be replicated online.