Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
How Do Lidl's Grocery Ambitions Stack Up?

How Do Lidl's Grocery Ambitions Stack Up?

Article
Jun 13, 2018

It's been one year since Germany-based retailer Lidl debuted in the US, but the deep discounter hasn't quite taken the grocery industry by storm. Still, a study by Oliver Wyman found the company is popular with younger consumers. Those under 45 shop there more often and spend more per visit than older consumers.

Online Shoppers Often Keep Things They Don’t Want

Online Shoppers Often Keep Things They Don’t Want

Article
Jun 13, 2018

A recent study by NPR and The Marist Poll found that many US digital buyers rarely send unwanted items back. The decision to keep an online purchase instead of returning it comes down to time and cost.

Digital Buyers in Austria Favor Cross-Border Ecommerce

Digital Buyers in Austria Favor Cross-Border Ecommerce

Article
Jun 12, 2018

Shopping and buying online is now a routine activity in Austria, according to eMarketer’s latest ecommerce forecast. In 2018, more than 72% of the population, equating to 5.5 million people, will shop for products online.

New eMarketer Report Explores How Tech Is Expanding What a Retailer’s App Can Deliver

New eMarketer Report Explores How Tech Is Expanding What a Retailer’s App Can Deliver

Article
Jun 12, 2018

Emerging technologies like augmented reality and visual search offer new promise for retail apps as they evolve beyond simply reducing friction toward surprising and delighting their users.

For Some Consumers, Amazon 'Always' Meets Their Delivery Expectations

For Some Consumers, Amazon 'Always' Meets Their Delivery Expectations

Article
Jun 11, 2018

In a recent study from Walker Sands, respondents were nearly twice as likely to say that the ecommerce giant always meets their speedy delivery expectations compared with other digital retailers.

What Amazon's Echo Look Means for Visual Commerce

What Amazon's Echo Look Means for Visual Commerce

Article
Jun 11, 2018

More than a year after Amazon debuted the Echo Look, a $199 Alexa-fueled, freestanding camera to take photos of a user's outfits, the device has moved from the invite-only stage to full US availability. Coupled with Amazon's push into private-label apparel, Echo Look is just one more attempt to penetrate the competitive fashion category.

Customers Are Using More Channels than Ever to Interact with Retailers

Customers Are Using More Channels than Ever to Interact with Retailers

Article
Jun 08, 2018

Understanding the customer journey has always been paramount for marketers—especially in the retail industry—and the ability to assign attribution is becoming more fine-tuned. But shoppers aren’t making it easy.

Digital Factors Influence Customer Experience

Digital Factors Influence Customer Experience

Article
Jun 08, 2018

Every interaction with a consumer is an opportunity for a company to build and develop a long-lasting connection. Personalization and digital experiences hold sway, but traits like integrity and effort are also respected.

McDonald's Is Betting on a Self-Service Future, Again

McDonald's Is Betting on a Self-Service Future, Again

Article
Jun 07, 2018

Mobile checkout is shaping up to be a big theme in 2018, but some restaurants are implementing digital kiosks in addition to offering mobile ordering apps. It's just one more option for customers to choose from in an increasingly consumer-focused world.

Amazon Doesn't Dominate Private-Label Sales (Yet)

Amazon Doesn't Dominate Private-Label Sales (Yet)

Article
Jun 06, 2018

If it seems like Amazon dominates most online retail categories, that’s because it does. But despite the online retailer's push into many private-label categories, it is still viewed as a source of staples rather than style.

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For Some Shoppers, AR Looks Like a Way to Avoid Stores

For Some Shoppers, AR Looks Like a Way to Avoid Stores

Article
Jun 06, 2018

Not many consumers have used augmented reality for shopping, but plenty are interested and some say they would be just as happy to avoid clothing retailers altogether if the technology made that possible.

Jetblack Could Change Walmart Shopper Stereotypes

Jetblack Could Change Walmart Shopper Stereotypes

Article
Jun 01, 2018

Walmart unveiled a new, highly personalized service that comes with a distinctly non-Walmart touch—a high price. And the service is aimed at a distinctly nontraditional Walmart audience: upper income New Yorkers.

Shoppers Are Open to Dynamic Pricing, as Long as It Makes Sense

Shoppers Are Open to Dynamic Pricing, as Long as It Makes Sense

Article
Jun 01, 2018

For retailers, top pricing pressures involve keeping up with the competition and reducing markdowns to remain profitable. More niche—but also important—are issues around dynamic pricing, the practice of lowering or raising prices on the fly.

Voice Commerce Holds Promise, Yet Shoppers Are Skeptical

Voice Commerce Holds Promise, Yet Shoppers Are Skeptical

Article
Jun 01, 2018

Along with visual search, chatbots, and augmented and virtual reality, voice commerce has been on retailers' radar as the next big thing. None of those emerging technologies—despite varying degrees of consumer adoption—has pulled ahead of the pack, though.

What a Strengthening Economy Means for Dollar Stores

What a Strengthening Economy Means for Dollar Stores

Article
Jun 01, 2018

The latest jobs report came just a day after Dollar Tree and Dollar General reported earnings that fell below Wall Street's expectations, leading some to question whether consumers will continue to favor low-price options in times of plenty.

Consumers Don't Have Much of an Appetite for Restaurant Tech

Consumers Don't Have Much of an Appetite for Restaurant Tech

Article
May 31, 2018

Fewer people say offerings like online ordering and digital menus influence where they’re going to eat, according to a recent study from consulting firm AlixPartners.

Do Shoppers Care About Sustainable Fashion?

Do Shoppers Care About Sustainable Fashion?

Article
May 31, 2018

Brands like Everlane and Reformation have promised transparency in the supply chain, labor practices, textile sourcing and more. Shoppers seem to be on board, but other factors may have greater importance.

For Many, Communicating with Customer Service Is Ineffective

For Many, Communicating with Customer Service Is Ineffective

Article
May 30, 2018

Consumers have a wide range of customer service channels available to them—they can hop on the phone to help resolve an issue, or take to Facebook to air out any problems. And while this works for some people, others aren't so sure.

Young, in Debt and (Maybe) Holding Back on Purchases

Young, in Debt and (Maybe) Holding Back on Purchases

Article
May 28, 2018

A comparison of the financial situation of millennials and Gen Xers finds that debt is higher for the new generation, and the makeup of that debt could have implications for spending habits.

Do Consumers Want to Hear Ads from Alexa?

Do Consumers Want to Hear Ads from Alexa?

Article
May 25, 2018

According to a recent NetElixir survey, roughly 40% of US voice assistant users would welcome sponsored content or product suggestions if they were relevant to them.

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