Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers. A recent survey found the majority of US internet users said an offer just for them is more important than a promotion sent to everyone, and 94% would take advantage of an offer that wasn’t made available to the public at large.
For many retailers, personalization is everything—especially since consumers have come to expect curated experiences throughout the shopping journey. But getting personalization right isn't as easy as it sounds. Just ask eBay.
The home improvement sector saw web traffic decline across the months of February, March and April, according to SimilarWeb data.
According to a survey of augmented and virtual reality users worldwide, smartphones will play a much larger role and stores will have much smaller floor space. But change won't happen overnight.
Nishat Mehta, president of the Media Center of Excellence at IRI, talks about the rise of targeting based on in-store purchases and what's currently attainable for CPG marketers.
Periscope By McKinsey’s latest findings suggest grocers and eateries may benefit from communicating with consumers in a personal way.
China is one of the most attractive markets for foreign retailers, primarily due to the sheer volume of digital buyers coupled with their desire for overseas goods. Cracking Chinese ecommerce is easier said than done, though.
Data shows that with a promise of warm weather, spring is the biggest shopping season following the holidays. Based on insight from more than 5,700 websites, Bazaarvoice shares three key trends to pay attention to.
In a new study from Capgemini, many buyers worldwide felt their primary retailers were doing an "outstanding" job at having proper data privacy measures in place.
The apparel market hasn’t reached crisis mode, but shopping behavior has changed in ways that are affecting clothing retailers. Athleisure is now the norm, and many consumers care less about physical goods.
The online giant confirmed last month that it is has over 100 million Prime members worldwide—and more importantly—that it would be increasing its annual fee for membership by 20% to $119.
The retailer has emerged triumphant in acquiring a majority stake in India's biggest ecommerce site.
According to a new Finder.com report, men will outspend women if rewarded with offers, discounts or other perks.
The strategy will lower retailers’ credit processing costs, and could drive growth and awareness for the ecommerce giant’s payment solution.
Is it worth forking over $119 a year to get 10% off at Whole Foods Market? That’s what Amazon is banking on with its new initiative to offer Prime members discounts on Whole Foods orders.
Despite being able to buy mundane products like paper towels or razor blades with a click of mouse—or by asking Alexa—consumers still prefer to shop at physical stores for those purchases.
The once-hot subscription box model has seen some stumbles and misfires, but personalization and attention to customer preferences may be keys to renewed growth.
The social network is rolling out new features to entice users to buy through its platform. For now, payments are limited to things like booking appointments at salons or restaurants, but that could change.
The user base in the US is split among operating systems and also fragmented across services like PayPal, bank-specific ventures like Chase Pay and retailer solutions like Walmart Pay.
Flipkart, an Indian ecommerce company founded in 2007, may be the object of desire for not one but two of the biggest retailers in the world.
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