Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
Consumers Love Personalized Offers, but Only If They Opt In

Consumers Love Personalized Offers, but Only If They Opt In

Article
May 18, 2018

Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers. A recent survey found the majority of US internet users said an offer just for them is more important than a promotion sent to everyone, and 94% would take advantage of an offer that wasn’t made available to the public at large.

eBay Bets on Personalization ... Again

eBay Bets on Personalization ... Again

Article
May 18, 2018

For many retailers, personalization is everything—especially since consumers have come to expect curated experiences throughout the shopping journey. But getting personalization right isn't as easy as it sounds. Just ask eBay.

A Late Start to Spring Kept Visits to Home Improvement Store Sites Underground

A Late Start to Spring Kept Visits to Home Improvement Store Sites Underground

Article
May 17, 2018

The home improvement sector saw web traffic decline across the months of February, March and April, according to SimilarWeb data.

How AR and VR Will Reshape Shopping

How AR and VR Will Reshape Shopping

Article
May 16, 2018

According to a survey of augmented and virtual reality users worldwide, smartphones will play a much larger role and stores will have much smaller floor space. But change won't happen overnight.

What's Possible for Targeting Based on Offline Purchase Data?

What's Possible for Targeting Based on Offline Purchase Data?

Interview
May 16, 2018

Nishat Mehta, president of the Media Center of Excellence at IRI, talks about the rise of targeting based on in-store purchases and what's currently attainable for CPG marketers.

On the Menu: Personalized Messaging

On the Menu: Personalized Messaging

Article
May 15, 2018

Periscope By McKinsey’s latest findings suggest grocers and eateries may benefit from communicating with consumers in a personal way.

Courting Cross-Border Buyers in China

Courting Cross-Border Buyers in China

Article
May 14, 2018

China is one of the most attractive markets for foreign retailers, primarily due to the sheer volume of digital buyers coupled with their desire for overseas goods. Cracking Chinese ecommerce is easier said than done, though.

Top 3 Reasons Why Advertisers Shouldn't Go on Spring Break | Sponsored Content

Article
May 14, 2018

Data shows that with a promise of warm weather, spring is the biggest shopping season following the holidays. Based on insight from more than 5,700 websites, Bazaarvoice shares three key trends to pay attention to.

Are Retailers' Privacy Protections Enough to Reassure Shoppers?

Are Retailers' Privacy Protections Enough to Reassure Shoppers?

Article
May 11, 2018

In a new study from Capgemini, many buyers worldwide felt their primary retailers were doing an "outstanding" job at having proper data privacy measures in place.

Millennials Make More Apparel Purchases than Other Generations

Millennials Make More Apparel Purchases than Other Generations

Article
May 11, 2018

The apparel market hasn’t reached crisis mode, but shopping behavior has changed in ways that are affecting clothing retailers. Athleisure is now the norm, and many consumers care less about physical goods.

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Will Amazon Prime See a Mass Exodus of Subscribers?

Article
May 11, 2018

The online giant confirmed last month that it is has over 100 million Prime members worldwide—and more importantly—that it would be increasing its annual fee for membership by 20% to $119.

Walmart Expands Global Footprint with Flipkart

Article
May 10, 2018

The retailer has emerged triumphant in acquiring a majority stake in India's biggest ecommerce site.

Who's in It for the Rewards?

Who's in It for the Rewards?

Article
May 10, 2018

According to a new Finder.com report, men will outspend women if rewarded with offers, discounts or other perks.

Amazon Pay Discount May Spur SMB Adoption

Amazon Pay Discount May Spur SMB Adoption

Article
May 07, 2018

The strategy will lower retailers’ credit processing costs, and could drive growth and awareness for the ecommerce giant’s payment solution.

Amazon's Latest Attempt to Own Online Groceries

Amazon's Latest Attempt to Own Online Groceries

Article
May 07, 2018

Is it worth forking over $119 a year to get 10% off at Whole Foods Market? That’s what Amazon is banking on with its new initiative to offer Prime members discounts on Whole Foods orders.

For Basic Purchases, the Store Still Rules

Article
May 07, 2018

Despite being able to buy mundane products like paper towels or razor blades with a click of mouse—or by asking Alexa—consumers still prefer to shop at physical stores for those purchases.

Growing Pains in the Subscription Box Sector

Growing Pains in the Subscription Box Sector

Article
May 07, 2018

The once-hot subscription box model has seen some stumbles and misfires, but personalization and attention to customer preferences may be keys to renewed growth.

Instagram Is Giving the Buy Button a Makeover

Instagram Is Giving the Buy Button a Makeover

Article
May 07, 2018

The social network is rolling out new features to entice users to buy through its platform. For now, payments are limited to things like booking appointments at salons or restaurants, but that could change.

The Battle for Mobile Wallet Dominance Continues

The Battle for Mobile Wallet Dominance Continues

Article
May 07, 2018

The user base in the US is split among operating systems and also fragmented across services like PayPal, bank-specific ventures like Chase Pay and retailer solutions like Walmart Pay.

Walmart and Amazon Jockey for Advantage in India

Walmart and Amazon Jockey for Advantage in India

Article
May 03, 2018

Flipkart, an Indian ecommerce company founded in 2007, may be the object of desire for not one but two of the biggest retailers in the world.

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