Much has been written about value exchange and the push-pull of consumers' willingness to give up personal info for personalization, offers or other supposed special treatment. At the minimum, a retailer should be able to discern and differentiate a consumer at some point during a shopping journey.
A survey of US internet users found that those with kids are more likely to buy something from a retailer they're loyal to than seek out a cheaper option.
The retailer has been making big investments in delivery and fulfillment, as well as remodeling stores and introducing more private labels. These initiatives might not have all paid off yet, but according to Q1 earnings it looks like Target is on the right track.
Even though close to half of US internet users say they are making sacrifices to make ends meet, one-quarter plan to buy more premium brands in the next six months.
Many merchants surveyed by ACI Worldwide and Ovum believe that real-time payments will not only improve their customer service, but also save their organization money.
When people talk about the death of retail, that perceived gloom and doom is exemplified by poorly performing traditional channels like malls and department stores. But as major department stores report Q1 earnings, it doesn't appear to be that dire across the board.
Some four in 10 US internet users would visit or shop their favorite brand more often if their rewards status were communicated more clearly, according to new findings from 3Cinteractive.
Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors, according to eMarketer’s latest forecast on US proximity mobile payments.
Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers. A recent survey found the majority of US internet users said an offer just for them is more important than a promotion sent to everyone, and 94% would take advantage of an offer that wasn’t made available to the public at large.
For many retailers, personalization is everything—especially since consumers have come to expect curated experiences throughout the shopping journey. But getting personalization right isn't as easy as it sounds. Just ask eBay.
The home improvement sector saw web traffic decline across the months of February, March and April, according to SimilarWeb data.
According to a survey of augmented and virtual reality users worldwide, smartphones will play a much larger role and stores will have much smaller floor space. But change won't happen overnight.
Nishat Mehta, president of the Media Center of Excellence at IRI, talks about the rise of targeting based on in-store purchases and what's currently attainable for CPG marketers.
Periscope By McKinsey’s latest findings suggest grocers and eateries may benefit from communicating with consumers in a personal way.
China is one of the most attractive markets for foreign retailers, primarily due to the sheer volume of digital buyers coupled with their desire for overseas goods. Cracking Chinese ecommerce is easier said than done, though.
Data shows that with a promise of warm weather, spring is the biggest shopping season following the holidays. Based on insight from more than 5,700 websites, Bazaarvoice shares three key trends to pay attention to.
In a new study from Capgemini, many buyers worldwide felt their primary retailers were doing an "outstanding" job at having proper data privacy measures in place.
The apparel market hasn’t reached crisis mode, but shopping behavior has changed in ways that are affecting clothing retailers. Athleisure is now the norm, and many consumers care less about physical goods.
The online giant confirmed last month that it is has over 100 million Prime members worldwide—and more importantly—that it would be increasing its annual fee for membership by 20% to $119.
The retailer has emerged triumphant in acquiring a majority stake in India's biggest ecommerce site.
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