Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
McDonald's Is Betting on a Self-Service Future, Again

McDonald's Is Betting on a Self-Service Future, Again

Article
Jun 07, 2018

Mobile checkout is shaping up to be a big theme in 2018, but some restaurants are implementing digital kiosks in addition to offering mobile ordering apps. It's just one more option for customers to choose from in an increasingly consumer-focused world.

Amazon Doesn't Dominate Private-Label Sales (Yet)

Amazon Doesn't Dominate Private-Label Sales (Yet)

Article
Jun 06, 2018

If it seems like Amazon dominates most online retail categories, that’s because it does. But despite the online retailer's push into many private-label categories, it is still viewed as a source of staples rather than style.

For Some Shoppers, AR Looks Like a Way to Avoid Stores

For Some Shoppers, AR Looks Like a Way to Avoid Stores

Article
Jun 06, 2018

Not many consumers have used augmented reality for shopping, but plenty are interested and some say they would be just as happy to avoid clothing retailers altogether if the technology made that possible.

Jetblack Could Change Walmart Shopper Stereotypes

Jetblack Could Change Walmart Shopper Stereotypes

Article
Jun 01, 2018

Walmart unveiled a new, highly personalized service that comes with a distinctly non-Walmart touch—a high price. And the service is aimed at a distinctly nontraditional Walmart audience: upper income New Yorkers.

Shoppers Are Open to Dynamic Pricing, as Long as It Makes Sense

Shoppers Are Open to Dynamic Pricing, as Long as It Makes Sense

Article
Jun 01, 2018

For retailers, top pricing pressures involve keeping up with the competition and reducing markdowns to remain profitable. More niche—but also important—are issues around dynamic pricing, the practice of lowering or raising prices on the fly.

Voice Commerce Holds Promise, Yet Shoppers Are Skeptical

Voice Commerce Holds Promise, Yet Shoppers Are Skeptical

Article
Jun 01, 2018

Along with visual search, chatbots, and augmented and virtual reality, voice commerce has been on retailers' radar as the next big thing. None of those emerging technologies—despite varying degrees of consumer adoption—has pulled ahead of the pack, though.

What a Strengthening Economy Means for Dollar Stores

What a Strengthening Economy Means for Dollar Stores

Article
Jun 01, 2018

The latest jobs report came just a day after Dollar Tree and Dollar General reported earnings that fell below Wall Street's expectations, leading some to question whether consumers will continue to favor low-price options in times of plenty.

Consumers Don't Have Much of an Appetite for Restaurant Tech

Consumers Don't Have Much of an Appetite for Restaurant Tech

Article
May 31, 2018

Fewer people say offerings like online ordering and digital menus influence where they’re going to eat, according to a recent study from consulting firm AlixPartners.

Do Shoppers Care About Sustainable Fashion?

Do Shoppers Care About Sustainable Fashion?

Article
May 31, 2018

Brands like Everlane and Reformation have promised transparency in the supply chain, labor practices, textile sourcing and more. Shoppers seem to be on board, but other factors may have greater importance.

For Many, Communicating with Customer Service Is Ineffective

For Many, Communicating with Customer Service Is Ineffective

Article
May 30, 2018

Consumers have a wide range of customer service channels available to them—they can hop on the phone to help resolve an issue, or take to Facebook to air out any problems. And while this works for some people, others aren't so sure.

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Young, in Debt and (Maybe) Holding Back on Purchases

Young, in Debt and (Maybe) Holding Back on Purchases

Article
May 28, 2018

A comparison of the financial situation of millennials and Gen Xers finds that debt is higher for the new generation, and the makeup of that debt could have implications for spending habits.

Do Consumers Want to Hear Ads from Alexa?

Do Consumers Want to Hear Ads from Alexa?

Article
May 25, 2018

According to a recent NetElixir survey, roughly 40% of US voice assistant users would welcome sponsored content or product suggestions if they were relevant to them.

Most Retailers Haven't Mastered Personalization Yet

Most Retailers Haven't Mastered Personalization Yet

Article
May 25, 2018

Much has been written about value exchange and the push-pull of consumers' willingness to give up personal info for personalization, offers or other supposed special treatment. At the minimum, a retailer should be able to discern and differentiate a consumer at some point during a shopping journey.

Does Having Kids Make You More Brand Loyal?

Does Having Kids Make You More Brand Loyal?

Article
May 24, 2018

A survey of US internet users found that those with kids are more likely to buy something from a retailer they're loyal to than seek out a cheaper option.

Key Takeaways from Target's Latest Results

Key Takeaways from Target's Latest Results

Article
May 24, 2018

The retailer has been making big investments in delivery and fulfillment, as well as remodeling stores and introducing more private labels. These initiatives might not have all paid off yet, but according to Q1 earnings it looks like Target is on the right track.

What Makes Food Shoppers Spend More?

What Makes Food Shoppers Spend More?

Article
May 23, 2018

Even though close to half of US internet users say they are making sacrifices to make ends meet, one-quarter plan to buy more premium brands in the next six months.

Why More Merchants Are Looking to Immediate Payment Solutions

Why More Merchants Are Looking to Immediate Payment Solutions

Article
May 22, 2018

Many merchants surveyed by ACI Worldwide and Ovum believe that real-time payments will not only improve their customer service, but also save their organization money.

Don't Count Out Department Stores Just Yet

Don't Count Out Department Stores Just Yet

Article
May 21, 2018

When people talk about the death of retail, that perceived gloom and doom is exemplified by poorly performing traditional channels like malls and department stores. But as major department stores report Q1 earnings, it doesn't appear to be that dire across the board.

Loyalty Programs Need to Give Consumers a Little More Info

Loyalty Programs Need to Give Consumers a Little More Info

Article
May 21, 2018

Some four in 10 US internet users would visit or shop their favorite brand more often if their rewards status were communicated more clearly, according to new findings from 3Cinteractive.

Starbucks App Leads Mobile Payment Competitors

Starbucks App Leads Mobile Payment Competitors

Article
May 21, 2018

Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors, according to eMarketer’s latest forecast on US proximity mobile payments.

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