Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
Most Retailers Haven't Mastered Personalization Yet

Most Retailers Haven't Mastered Personalization Yet

Article
May 25, 2018

Much has been written about value exchange and the push-pull of consumers' willingness to give up personal info for personalization, offers or other supposed special treatment. At the minimum, a retailer should be able to discern and differentiate a consumer at some point during a shopping journey.

Does Having Kids Make You More Brand Loyal?

Does Having Kids Make You More Brand Loyal?

Article
May 24, 2018

A survey of US internet users found that those with kids are more likely to buy something from a retailer they're loyal to than seek out a cheaper option.

Key Takeaways from Target's Latest Results

Key Takeaways from Target's Latest Results

Article
May 24, 2018

The retailer has been making big investments in delivery and fulfillment, as well as remodeling stores and introducing more private labels. These initiatives might not have all paid off yet, but according to Q1 earnings it looks like Target is on the right track.

What Makes Food Shoppers Spend More?

What Makes Food Shoppers Spend More?

Article
May 23, 2018

Even though close to half of US internet users say they are making sacrifices to make ends meet, one-quarter plan to buy more premium brands in the next six months.

Why More Merchants Are Looking to Immediate Payment Solutions

Why More Merchants Are Looking to Immediate Payment Solutions

Article
May 22, 2018

Many merchants surveyed by ACI Worldwide and Ovum believe that real-time payments will not only improve their customer service, but also save their organization money.

Don't Count Out Department Stores Just Yet

Don't Count Out Department Stores Just Yet

Article
May 21, 2018

When people talk about the death of retail, that perceived gloom and doom is exemplified by poorly performing traditional channels like malls and department stores. But as major department stores report Q1 earnings, it doesn't appear to be that dire across the board.

Loyalty Programs Need to Give Consumers a Little More Info

Loyalty Programs Need to Give Consumers a Little More Info

Article
May 21, 2018

Some four in 10 US internet users would visit or shop their favorite brand more often if their rewards status were communicated more clearly, according to new findings from 3Cinteractive.

Starbucks App Leads Mobile Payment Competitors

Starbucks App Leads Mobile Payment Competitors

Article
May 21, 2018

Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors, according to eMarketer’s latest forecast on US proximity mobile payments.

Consumers Love Personalized Offers, but Only If They Opt In

Consumers Love Personalized Offers, but Only If They Opt In

Article
May 18, 2018

Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers. A recent survey found the majority of US internet users said an offer just for them is more important than a promotion sent to everyone, and 94% would take advantage of an offer that wasn’t made available to the public at large.

eBay Bets on Personalization ... Again

eBay Bets on Personalization ... Again

Article
May 18, 2018

For many retailers, personalization is everything—especially since consumers have come to expect curated experiences throughout the shopping journey. But getting personalization right isn't as easy as it sounds. Just ask eBay.

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A Late Start to Spring Kept Visits to Home Improvement Store Sites Underground

A Late Start to Spring Kept Visits to Home Improvement Store Sites Underground

Article
May 17, 2018

The home improvement sector saw web traffic decline across the months of February, March and April, according to SimilarWeb data.

How AR and VR Will Reshape Shopping

How AR and VR Will Reshape Shopping

Article
May 16, 2018

According to a survey of augmented and virtual reality users worldwide, smartphones will play a much larger role and stores will have much smaller floor space. But change won't happen overnight.

What's Possible for Targeting Based on Offline Purchase Data?

What's Possible for Targeting Based on Offline Purchase Data?

Interview
May 16, 2018

Nishat Mehta, president of the Media Center of Excellence at IRI, talks about the rise of targeting based on in-store purchases and what's currently attainable for CPG marketers.

On the Menu: Personalized Messaging

On the Menu: Personalized Messaging

Article
May 15, 2018

Periscope By McKinsey’s latest findings suggest grocers and eateries may benefit from communicating with consumers in a personal way.

Courting Cross-Border Buyers in China

Courting Cross-Border Buyers in China

Article
May 14, 2018

China is one of the most attractive markets for foreign retailers, primarily due to the sheer volume of digital buyers coupled with their desire for overseas goods. Cracking Chinese ecommerce is easier said than done, though.

Top 3 Reasons Why Advertisers Shouldn't Go on Spring Break | Sponsored Content

Article
May 14, 2018

Data shows that with a promise of warm weather, spring is the biggest shopping season following the holidays. Based on insight from more than 5,700 websites, Bazaarvoice shares three key trends to pay attention to.

Are Retailers' Privacy Protections Enough to Reassure Shoppers?

Are Retailers' Privacy Protections Enough to Reassure Shoppers?

Article
May 11, 2018

In a new study from Capgemini, many buyers worldwide felt their primary retailers were doing an "outstanding" job at having proper data privacy measures in place.

Millennials Make More Apparel Purchases than Other Generations

Millennials Make More Apparel Purchases than Other Generations

Article
May 11, 2018

The apparel market hasn’t reached crisis mode, but shopping behavior has changed in ways that are affecting clothing retailers. Athleisure is now the norm, and many consumers care less about physical goods.

Will Amazon Prime See a Mass Exodus of Subscribers?

Article
May 11, 2018

The online giant confirmed last month that it is has over 100 million Prime members worldwide—and more importantly—that it would be increasing its annual fee for membership by 20% to $119.

Walmart Expands Global Footprint with Flipkart

Article
May 10, 2018

The retailer has emerged triumphant in acquiring a majority stake in India's biggest ecommerce site.

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