Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
The Key Role Coupons Play in Retail

The Key Role Coupons Play in Retail

Article
Jul 17, 2018

Consumers are always on the lookout for a good deal. In fact, many look for coupons during different stages of the shopping process, whether it's something they planned to buy, something they didn't intend to by, or even a coupon that "planted a seed" in them to shop, according to a March 2018 survey from Valassis.

A Bright Spot for Retail?

Article
Jul 16, 2018

Despite persistent gloom and doom surrounding the retail industry, the first half of the year has been positive for most product categories. According to the newly released monthly retail sales report from the US Census Bureau, for H1 2018, retail sales (excluding auto parts and gasoline) totaled $2.06 billion, up 4.9% year-over-year.

Digital Ad Spending Benchmarks by Industry 2018

Digital Ad Spending Benchmarks by Industry 2018

Report
Jul 13, 2018

eMarketer’s forecast for US digital ad spending through 2019 in 10 industries, including forecasts by format and device.

Diners Have High Expectations for Restaurant Tech

Diners Have High Expectations for Restaurant Tech

Article
Jul 13, 2018

As in many industries, there is a gap between consumer expectations and business execution for restaurants. Operators are often slow to adopt new technologies and those that they've implemented aren't always satisfactory. A February 2018 survey by BRP and Windstream Enterprise found that restaurant operators met consumer expectations on only two factors: mobile payments and free Wi-Fi.

Retail Acquisitions on the Rise

Article
Jul 12, 2018

If it seems like there’s been a flurry of retail acquisitions and partnerships recently, it’s not your imagination. Due to slow organic growth, retail and consumer products companies are turning to often smaller, nimbler companies to boost digital innovation—from getting better consumer insights to cutting-edge logistics.

Alibaba, JD.com Face Increasing Competition in China

Alibaba, JD.com Face Increasing Competition in China

Article
Jul 11, 2018

eMarketer has released its ranking of the top 10 ecommerce retailers in China. Combined, the retailers on this list will account for more than 85% of all retail ecommerce sales in the country this year. As expected, Alibaba will take the top spot, with a 58.2% share of all retail ecommerce sales. JD.com will rank second with a 16.3% share.

Shoppers Love Low Prices, but What Else?

Shoppers Love Low Prices, but What Else?

Article
Jul 11, 2018

Multiple studies have shown price plays a strong role in shopping decisions. It's why dollar stores have thrived for the past decade and why many consumers choose to shop online instead of in-store. Still, for many brands, there is a risk in being perceived too strongly for value.

Shoppers Prefer a Mix of Human and AI Assistance

Shoppers Prefer a Mix of Human and AI Assistance

Article
Jul 10, 2018

Consumers still have some reservations about retail tech—like chatbots providing customer service or in-home voice assistants suggesting products—so it makes sense that many are more receptive to a combination of AI-assisted and human interactions. But transparency is key: Shoppers want to know if they’re dealing with a human or a computer.

Hey Siri, Can You Ring Me Up?

Hey Siri, Can You Ring Me Up?

Article
Jul 09, 2018

A May 2018 Voicebot and Voysis survey found that nearly 21% of US internet users said they would ask their voice assistant for in-store help, while 17.6% would use their voice assistant to self-checkout.

Shoppers Are Warming Up to Retail Tech

Shoppers Are Warming Up to Retail Tech

Article
Jul 09, 2018

For the fourth straight year, RichRelevance checked in with US internet users about their attitudes toward different retail technologies—from facial recognition to robots. Interestingly, fewer respondents find certain tech to be creepy compared to how they felt in past years.

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US Is Playing Catch-Up in the Online Consumer Good Sector

US Is Playing Catch-Up in the Online Consumer Good Sector

Article
Jul 09, 2018

According to Kantar Worldpanel, US online sales of fast-moving consumer goods (excluding fresh food) jumped 29% in 2017 to $20 billion. But part of the reason for the rapid growth is that the US has a lower FMCG ecommerce penetration rate than most other geographic regions.

Amazon's Holiday Catalog Is Its Latest Multichannel Move

Amazon's Holiday Catalog Is Its Latest Multichannel Move

Article
Jul 05, 2018

The once online-only merchant is planning to launch a holiday toy catalog this year, stepping in to fill the role that used to belong to Toys "R" Us, which produced its "Big Book" catalog every year. But what may seem like an off-brand move isn't that unusual.

Beauty Marketers Are Getting Personal with AI

Beauty Marketers Are Getting Personal with AI

Article
Jul 03, 2018

A May 2018 survey by Automat found that 70% of US female beauty buyers said they were overwhelmed by product choices. One solution to the overwhelmed-with-choice conundrum could be virtual beauty advisors.

Amazon Prime Day Attracts Back-to-School Shoppers

Amazon Prime Day Attracts Back-to-School Shoppers

Article
Jul 02, 2018

This July will mark the fourth annual Amazon Prime Day, hardly a deep-seated tradition, even though the online shopping event grows in popularity every year. In 2017, sales reached an estimated $1 billion. Prime Day is also starting to capture dollars spent historically during a more established shopping season: back-to-school.

Amazon Will Drive 80% of Ecommerce Growth this Year

Article
Jul 02, 2018

With Amazon Prime Day looming, retailers and marketers are prepping their strategies for what’s turned into a new midyear shopping holiday in the three short years since its debut. The latest eMarketer forecast shows that Amazon continues to set the pace for US retail ecommerce.

Can Emerging Tech Help with Consumers' High Expectations?

Can Emerging Tech Help with Consumers' High Expectations?

Article
Jul 02, 2018

Shoppers have lofty expectations for companies to recognize them across channels and provide personalized experiences. But according to a MuleSoft survey of internet users worldwide, there is room for improvement on this front; 81% said organizations provide a disconnected experience.

Digital Shoppers Value Data Privacy

Digital Shoppers Value Data Privacy

Article
Jul 02, 2018

Common marketing wisdom dictates that consumers are more willing to share personal information if they get something in return. Lately, that something means personalized experiences, services or offers. But how true is this perceived value exchange, especially for digital shoppers?

For Many Merchants, Mobile Commerce Is a Challenge

For Many Merchants, Mobile Commerce Is a Challenge

Article
Jul 02, 2018

Mobile commerce isn’t always synonymous with user-friendly. And for merchants trying to engage consumers on their devices, that’s a pressing concern.

For Many Shoppers, Consistency Is Key

For Many Shoppers, Consistency Is Key

Article
Jul 02, 2018

Consumers don’t see retail as offline and online—to them, it’s just shopping. And according to a March 2018 survey by Ipsos and Medallia, 65% of US digital shoppers expect brands to offer the same experience across physical and digital channels.

Grocery Apps Grow in Importance

Grocery Apps Grow in Importance

Article
Jul 02, 2018

Even though groceries are still mostly bought in-store, many consumers use digital tools before, during and after a visit to a supermarket. These multiple touchpoints provide opportunities for grocers to engage with shoppers.

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