Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
The top 15 US companies ranked by ecommerce sales growth

The top 15 US companies ranked by ecommerce sales growth

Article
Nov 09, 2021

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

Zip anticipates strong holiday season amid BNPL blitz—but with more competition

Article
Nov 01, 2021

Zip’s preholiday shopping event clocked stellar numbers, but diversification and increased credit card use might challenge BNPL growth.

Discounts named the top purchase driver in social media ads

Discounts named the top purchase driver in social media ads

Article
Oct 22, 2021

Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.

2021 holiday sales see the strongest growth in 20 years

2021 holiday sales see the strongest growth in 20 years

Article
Oct 20, 2021

US holiday retail sales in 2021 will see the strongest growth in more than 20 years, rising 9.0% from last year to $1.147 trillion.

Nearly 7 in 10 US consumers crave cash-back rewards on grocery purchases

Article
Oct 15, 2021

See where US consumers want to earn rewards

3 new things in retail: Supply chain woes, retail media, and Amazon’s beauty push

Article
Oct 13, 2021

Here’s how supply chain hiccups will weigh on the holiday season.

US retail holiday season sales will grow the fastest in years despite ecommerce deceleration

Article
Oct 11, 2021

US retail ecommerce sales growth will slow considerably this holiday season, from 32.0% in the 2020 season to 14.4% during that of 2021.

Digital transaction value for debit cards meaningfully outperformed credit cards in 2020

Article
Oct 05, 2021

As consumers have gotten more comfortable using debit cards online, US digital debit card spending has outpaced that of credit cards. Transaction value will fall in 2021, but we expect growth to return in 2022.

The top 10 US retail categories ranked by social media actions

The top 10 US retail categories ranked by social media actions

Article
Sep 30, 2021

Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.

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Ecommerce sales in Western Europe beat expectations

Ecommerce sales in Western Europe beat expectations

Article
Sep 28, 2021

Following a year of lockdown-related growth in 2020, retail ecommerce sales in Western Europe will continue to rise for the next several years. By the end of 2022, ecommerce sales will account for 14.8% of total retail sales in the region and hit nearly $660 billion.

Retail media ads are well-tolerated among users—but increasing ad loads are a risk

Retail media ads are well-tolerated among users—but increasing ad loads are a risk

Article
Sep 23, 2021

Internet users don’t love digital ads, but they don’t hate all formats equally. Consumer surveys have found it’s interruptive ads that frustrate users most: ads that take over the screen, prevent users from reading text, or force them to wait before a video plays, for example.

Retail media goes beyond direct response

Article
Sep 23, 2021

Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing.

Digital grocery buyers have reached critical mass

Digital grocery buyers have reached critical mass

Article
Sep 22, 2021

The pandemic has been a boon for digital grocery adoption. In 2020, the number of digital grocery buyers increased by more than 39 million. While growth won’t be as significant in 2021, it will still be a landmark year, as digital grocery buyers will surpass 142 million, amounting to more than half the US population (51.5%) for the first time.

3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions

3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions

Article
Sep 21, 2021

Take a look at some of Insider Intelligence's latest retail stories.

Amazon Business has grown about 50% each year since 2018

Amazon Business has grown about 50% each year since 2018

Article
Sep 21, 2021

Amazon Business, which has grown rapidly since its launch in 2015, will increase its US product sales by 43.5% year over year to reach $27.59 billion in 2021.

US Digital Grocery Forecast 2021

US Digital Grocery Forecast 2021

Report
Sep 21, 2021

US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.

Telehealth entrant Hims & Hers taps into Gen Z via Revolve, Urban Outfitters

Telehealth entrant Hims & Hers taps into Gen Z via Revolve, Urban Outfitters

Article
Sep 15, 2021

Hims & Hers is adding its health & wellness products on fashion retailer Revolve’s site—we unpack how this fits into Hims & Hers broader healthcare strategy, and why telehealth vendors could be missing out on a massive opportunity by not catering to Gen Zers.

How Amazon is leveraging its non-ecommerce retail

Article
Sep 14, 2021

Amazon operates close to 600 physical stores in the US, the majority of which are locations of grocer Whole Foods Market, which Amazon acquired in 2017.

3 burning questions about retail and ecommerce

Article
Sep 13, 2021

More than 1,400 people registered to learn about social commerce, purpose-driven brands, and grocery ecommerce. The audience had lots of questions for our analysts. Here are three we think brands and retailers should know.

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