Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
Private label brands move beyond grocery

Private label brands move beyond grocery

Article
Apr 07, 2022

Store brands have traditionally proliferated when inflation or a recession spurs consumers to spend more conservatively. But as store brands become more premium and fill specific customer needs, price is no longer the only driving factor.

How retail media markets in China and the US compare

How retail media markets in China and the US compare

Article
Apr 06, 2022

In 2022, 40.7% of China’s digital ad spending will go toward the ecommerce channel, for ads offered by retailers like Alibaba and JD.com. This eclipses the share in the US, where 14.5% of digital ad spending will flow to ecommerce channel ads sold by the likes of Amazon, Walmart, and eBay.

War in Ukraine is driving up European prices—and consumer concern

War in Ukraine is driving up European prices—and consumer concern

Article
Apr 06, 2022

European consumers are changing their buying habits vis-à-vis inflation: The war in Ukraine is impacting economic conditions in numerous European markets, driving up prices to near-record levels and reversing recent gains in consumer confidence.

Spotlight: Private Label Brands 2022

Spotlight: Private Label Brands 2022

Report
Apr 05, 2022

Private label brands have taken on increasing importance in retailers’ arsenals on the heels of positive consumer sentiment. This report looks at how retailers can use store brands to bolster their product assortment and thus increase their margins.

For the first time, Amazon workers vote to unionize

Article
Apr 04, 2022

Amazon workers vote to unionize as labor activism remains potent: A historic victory in New York could forever change Amazon’s relationship with its workers.

The future of shopping: Insights from the 2021 holiday season | Sponsored Content

Article
Mar 31, 2022

After a booming holiday shopping season in 2021, privacy-compliant consumer intelligence data offers a great deal of insight into what we can expect to see moving forward.

US Apparel Retail Features Benchmark 2022

US Apparel Retail Features Benchmark 2022

Report
Mar 31, 2022

Here’s a breakdown of the online and in-store features that apparel retail shoppers value the most, and a ranking of how 10 leading retailers stack up.

AI is transforming society but C-suite still hesitant—and for good reason

Article
Mar 28, 2022

People trust their gut, but AI doesn’t have one: Executives are guarded about AI adoption for high-level use. There’s a path forward, but given the risks, C-suite caution is wise.

How the path to purchase is different for younger shoppers

Article
Mar 28, 2022

Younger consumers turn to social media to inform their purchases: 45% of Gen Z shoppers use Instagram for product research, 1.5x more than look to Facebook and TikTok.

What China’s pursuit of fairer AI means for marketers

Article
Mar 24, 2022

A new set of regulations on AI recommendation algorithms went into effect in China on March 1 in an attempt to introduce unprecedented oversight and inject transparency and accountability into an opaque industry. This is the first case of a major economy enforcing such sweeping rules on the machine, and the world is watching.

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Amazon will capture nearly 40% of the US ecommerce market

Article
Mar 23, 2022

Amazon will account for 39.5% of all US retail ecommerce sales in 2022, or nearly $2 in $5 spent online. Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.

A glimpse into the minds of China’s shoppers

A glimpse into the minds of China’s shoppers

Article
Mar 21, 2022

In a study of select countries, adults favored in-store over online shopping everywhere except China. There, 54% would rather shop digitally and only 16% preferred physical stores, while the rest had no opinion.

Travel bounces back on Google, while retail takes a hit

Travel bounces back on Google, while retail takes a hit

Article
Mar 15, 2022

US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.

Traffic is the most important attribute for retail media networks

Traffic is the most important attribute for retail media networks

Article
Mar 14, 2022

Traffic on ecommerce websites and apps is ground zero for establishing a retail media network.

Carvana revs up sales to top the US etailer growth list

Article
Mar 01, 2022

Of the 10 biggest digital retailers in the US, Carvana will see by far the fastest ecommerce sales growth this year. The online car dealer is poised to increase sales by 50.0% to hit $19.11 billion in 2022. This speedy growth will blow past Target’s 22.3% bump and Apple’s 22.0% boost.

US click-and-collect sales growth slowed in 2021; will rebound in 2022

Article
Feb 25, 2022

After more than doubling in 2020, US click-and-collect sales growth slowed to 9.7% in 2021, totaling $80.28 billion in sales.

The top-performing categories and retailers of the 2021 holidays

The top-performing categories and retailers of the 2021 holidays

Article
Feb 23, 2022

The rubber band effect drove much of the top performing product categories and retail brands in 2021, as they snapped back from mid-pandemic lows.

US jewelry sales rebound in 2021 after a decline in 2020

Article
Feb 17, 2022

US jewelry sales grew 27.5% in 2021 to reach $47.1 billion, making up 8.8% of the apparels and accessories category.

QR Codes Forecast and Trends 2022

QR Codes Forecast and Trends 2022

Report
Feb 11, 2022

The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

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