Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail

Pop-up rankings: Which three retailers can benefit from consumers’ sustainability perceptions

Article
Aug 19, 2022

This week, our Reimagining Retail podcast crew talked about which retailers had the biggest opportunity in terms of sustainability as a follow up to our newly released “US Retail Sustainability Perceptions Benchmark 2022.”

Hearing aids could flood retail stores following the FDA’s over-the-counter designation

Hearing aids could flood retail stores following the FDA’s over-the-counter designation

Article
Aug 18, 2022

We unpack the potential for cheaper consumer health devices as the FDA makes hearing aids directly available.

TikTok’s getting even more shoppable

TikTok’s getting even more shoppable

Article
Aug 18, 2022

TikTok announced new Shopping Ads this week in an effort to streamline in-app ecommerce.

Most US adults shop online at least once a week

Most US adults shop online at least once a week

Article
Aug 17, 2022

More than half of US adults shop online at least once a week, and 16% do so at least once a day. Overall, online shopping is on the rise and moving to mobile.

How Walmart took on inflation

Article
Aug 16, 2022

Walmart’s latest earnings showed inflation is still making an impact but not as big as analysts expected.

A rapidly surging market for US digital retail media

A rapidly surging market for US digital retail media

Article
Aug 15, 2022

US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024. This is nearly triple the 2020 figure of $20.81 billion and represents a compound annual growth rate (CAGR) of 30.9% in that four-year span.

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Article
Aug 15, 2022

In December 2021, Insider Intelligence analysts published their top five retail trends for 2022, detailing our predictions for the upcoming year. But 2022 has been anything but predictable. In this Analyst Take, we revisit those trends to find out what’s changed, what’s stayed the same, and how we’re thinking about five of retail's biggest trends amid this era of uncertainty.

Shoppers prioritize digital wallets for their ability to reduce friction

Shoppers prioritize digital wallets for their ability to reduce friction

Article
Aug 11, 2022

Our 2022 US Retail Mobile App Features Benchmark report analyzes the most in-demand retail mobile app features and ranks the top 10 leading multicategory retailers based on their mobile apps.

Top shopping features of US cash-back credit cards

Article
Aug 11, 2022

In our 2022 US Cash-Back Credit Card Emerging Features Benchmark report, we analyze the most in-demand features an issuer can offer to attract customers.

Is the retail sky falling?

Article
Aug 05, 2022

We talked with our Reimagining Retail team to see if they could provide a little insight.

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The global ecommerce share breakdown

The global ecommerce share breakdown

Article
Aug 05, 2022

China leads the world in retail ecommerce share, with 45.3% of the country’s retail sales occurring online this year. The UK will take the No. 2 spot, with a 35.9% share, followed by South Korea, where 30.1% of retail sales will be via ecommerce.

Footwear puts one foot in front of the other

Article
Aug 03, 2022

Plagued with supply chain issues and climbing operating costs, the first half 2022 has put footwear on its heels.

Louis Vuitton’s first half is in the bag

Article
Aug 02, 2022

While others are struggling, luxury brands are taking a victory lap.

US Retail Sustainability Perceptions Benchmark 2022

US Retail Sustainability Perceptions Benchmark 2022

Report
Aug 02, 2022

Nearly every modern consumer has at least some concern about the environment, but its influence on shopping behavior is far more nuanced.

Worldwide ecommerce growth drops to single digits, while overall retail muddles through

Worldwide ecommerce growth drops to single digits, while overall retail muddles through

Article
Aug 02, 2022

Until last year, worldwide ecommerce sales growth had always exceeded 20% per annum.

The top 10 countries for retail ecommerce growth

The top 10 countries for retail ecommerce growth

Article
Jul 29, 2022

Southeast Asia is home to the three fastest-growing ecommerce markets in the world. This year, Singapore will post 36.0% digital sales growth, while Indonesia will see an increase of 34.0% and the Philippines, 25.9%.

US Retail Mobile App Features Benchmark 2022

US Retail Mobile App Features Benchmark 2022

Report
Jul 28, 2022

A guide to the retail mobile app features consumers value the most, and a ranking of how 10 leading US multicategory retailers stack up.

Customer experience beats corporate values as a purchase driver

Customer experience beats corporate values as a purchase driver

Article
Jul 20, 2022

Nearly all consumers worldwide consider how well a company treats its customers before buying from it. In addition, 85% of consumers are swayed by the way it treats employees, and 78% view environmental practices as a purchase driver.

The state of outlet retail in 2022

Article
Jul 20, 2022

We know consumers are price-conscious and indoor mall traffic is up, but will consumers flock to outlets to find deals?

Prime Day’s $2 billion growth spurt

Prime Day’s $2 billion growth spurt

Article
Jul 12, 2022

This year, Amazon will see $12.52 billion in Prime Day sales worldwide, per our estimates. The US will account for more than 60% of Prime Day sales, but outside of the US, sales growth will be stronger as Amazon brings the shopping event to more international markets.

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