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Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail

Walmart may ditch Affirm partnership to launch BNPL product via fintech venture

Article
Dec 12, 2022

The retailer’s reported plans to launch its own BNPL product through its fintech, ONE, could help boost customer spending.

Discounting may be key for retailers to capture holiday sales. Here are four steps to make sure you’re doing it right

Article
Dec 08, 2022

We’re knee-deep into the holiday season, and it’s shaping up to be a busy one. The star so far: deals, deals, deals.

Retail Trends to Watch for 2023

Retail Trends to Watch for 2023

Report
Dec 08, 2022

Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams—and provide frictionless customer experiences—will prevail.

Holiday shoppers stick with online-only retailers, but the venue is changing

Article
Dec 07, 2022

For holiday shopping, 56% of US consumers prefer online-only retailers, and 49% favor mass merchants, according to Deloitte. Off-price retailers rank No. 3 on this list, nearly tied with the remaining four retail formats.

Mobile as a driver of retail sales in 5 charts

Mobile as a driver of retail sales in 5 charts

Article
Dec 06, 2022

Mcommerce growth is slowing, but mobile’s importance isn’t going anywhere. The channel is vital for commerce on social platforms, retailer apps, and mobile browsers. But as digital tools enter retail spaces, mobile will prove important for more than just mcommerce sales.

Top 8 Trends to Watch for 2023

Top 8 Trends to Watch for 2023

Report
Nov 29, 2022

We expect 2023 to usher in changes in ad spending, audience, and commerce that will create a new crop of digital leaders.

How will Cyber Five fare in the longest holiday season yet?

How will Cyber Five fare in the longest holiday season yet?

Article
Nov 22, 2022

The Cyber Five will not see much US sales growth from last year. Cyber Monday will be the biggest day of this promotional period with ecommerce sales growing 3.8% year over year to $11.84 billion.

What’s happening with luxury in 5 charts

What’s happening with luxury in 5 charts

Article
Nov 22, 2022

In a year of shrinking margins and pulled-back consumer spending, luxury sales have remained relatively immune to the headwinds plaguing other retailers. Here are five charts that break down why the bubble hasn’t burst yet.

The Power of Walmart

The Power of Walmart

Report
Nov 21, 2022

This report looks at 12 of Walmart’s most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.

A timeline of how consumers have adjusted to inflation in 5 charts

A timeline of how consumers have adjusted to inflation in 5 charts

Article
Nov 17, 2022

For almost two years, consumers and businesses have battled the effects of inflation. Let’s rewind to see how we got here … and take a peek at what’s ahead.

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AR/VR shopping still hasn’t reached 90% of US adults

AR/VR shopping still hasn’t reached 90% of US adults

Article
Nov 15, 2022

Only 13% of US adults have used augmented reality (AR) or virtual reality (VR) while shopping. Though the overwhelming majority have not, 38% are at least somewhat interested in trying the tech.

Why there is more to achieving sales milestones on Singles’ Day | Sponsored Content

Article
Nov 08, 2022

China’s Singles’ Day continues to top the charts, but the vitality of the world’s biggest shopping event is being called into question amid lukewarm recovery of retail sales. As a result, participating brands are focusing on building sustainable customer loyalty with innovative shopping experiences.

Q&A: Turn chief product officer Brian Gaspar shares how AI is transforming hiring and recruitment

Article
Nov 07, 2022

Can an AI recruiter save a troubled labor market? AI could disrupt recruiters’ jobs. Turn’s Brian Gaspar spoke with us about bias in AI and how to hire the right talent.

Optimize Your 2023 Marketing Budget with Industry KPIs: On-Demand Webinar

Video
Nov 02, 2022

Watch the on-demand replay of our webinar, Industry KPIs, to learn how our premium benchmarking tool can help guide your budgeting and planning processes.

Half of US warehouse operators will use robots in 2024

Half of US warehouse operators will use robots in 2024

Article
Oct 31, 2022

In 2024, robots will be used by just under half of medium to large operators of warehouses and fulfillment centers in the US. That’s up slightly from 44.9% this year and significantly from 28.0% in 2019.

Q&A: How Rakuten entices customers to buy in a time of high inflation

Article
Oct 28, 2022

Insider Intelligence spoke with Julie Van Ullen, Managing Director, Rakuten Rewards about the current shift in consumer behavior as a result of inflation and the recent challenges many brands have been facing.

Spotlight: Grocery Inflation

Spotlight: Grocery Inflation

Report
Oct 25, 2022

Our primary research reveals how grocery buyers are responding to inflation.

Google Cloud unveiled 4 strategic announcements aimed to unseat rivals

Article
Oct 14, 2022

Google eyes big banks as goldmine for new cloud customers: It showcased partnerships, new tools, and hardware to facilitate its global expansion plans at the fall event this week.

What’s going on with ad spending?

Article
Oct 14, 2022

In August, ad spending dropped for the third month in a row. But the outlook for spending isn’t so cut and dry. “If you start at that pre-pandemic point and you plot a curve to where we are now, we're actually not doing so badly,” our analyst Paul Verna said on a recent “Behind the Numbers” podcast.

What’s driving BNPL usage and payment value growth?

What’s driving BNPL usage and payment value growth?

Article
Oct 04, 2022

By 2026, 38.9% of US internet users will use a BNPL solution, up from 30.7% in 2022. And the average user will spend $1,371 via BNPL, up more than 43% from 2022.

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