Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
The Power of Walmart

The Power of Walmart

Report
Nov 21, 2022

This report looks at 12 of Walmart’s most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.

A timeline of how consumers have adjusted to inflation in 5 charts

A timeline of how consumers have adjusted to inflation in 5 charts

Article
Nov 17, 2022

For almost two years, consumers and businesses have battled the effects of inflation. Let’s rewind to see how we got here … and take a peek at what’s ahead.

AR/VR shopping still hasn’t reached 90% of US adults

AR/VR shopping still hasn’t reached 90% of US adults

Article
Nov 15, 2022

Only 13% of US adults have used augmented reality (AR) or virtual reality (VR) while shopping. Though the overwhelming majority have not, 38% are at least somewhat interested in trying the tech.

Why there is more to achieving sales milestones on Singles’ Day | Sponsored Content

Article
Nov 08, 2022

China’s Singles’ Day continues to top the charts, but the vitality of the world’s biggest shopping event is being called into question amid lukewarm recovery of retail sales. As a result, participating brands are focusing on building sustainable customer loyalty with innovative shopping experiences.

Q&A: Turn chief product officer Brian Gaspar shares how AI is transforming hiring and recruitment

Article
Nov 07, 2022

Can an AI recruiter save a troubled labor market? AI could disrupt recruiters’ jobs. Turn’s Brian Gaspar spoke with us about bias in AI and how to hire the right talent.

Optimize Your 2023 Marketing Budget with Industry KPIs: On-Demand Webinar

Video
Nov 02, 2022

Watch the on-demand replay of our webinar, Industry KPIs, to learn how our premium benchmarking tool can help guide your budgeting and planning processes.

Half of US warehouse operators will use robots in 2024

Half of US warehouse operators will use robots in 2024

Article
Oct 31, 2022

In 2024, robots will be used by just under half of medium to large operators of warehouses and fulfillment centers in the US. That’s up slightly from 44.9% this year and significantly from 28.0% in 2019.

Q&A: How Rakuten entices customers to buy in a time of high inflation

Article
Oct 28, 2022

Insider Intelligence spoke with Julie Van Ullen, Managing Director, Rakuten Rewards about the current shift in consumer behavior as a result of inflation and the recent challenges many brands have been facing.

Spotlight: Grocery Inflation

Spotlight: Grocery Inflation

Report
Oct 25, 2022

Our primary research reveals how grocery buyers are responding to inflation.

Google Cloud unveiled 4 strategic announcements aimed to unseat rivals

Article
Oct 14, 2022

Google eyes big banks as goldmine for new cloud customers: It showcased partnerships, new tools, and hardware to facilitate its global expansion plans at the fall event this week.

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What’s going on with ad spending?

Article
Oct 14, 2022

In August, ad spending dropped for the third month in a row. But the outlook for spending isn’t so cut and dry. “If you start at that pre-pandemic point and you plot a curve to where we are now, we're actually not doing so badly,” our analyst Paul Verna said on a recent “Behind the Numbers” podcast.

What’s driving BNPL usage and payment value growth?

What’s driving BNPL usage and payment value growth?

Article
Oct 04, 2022

By 2026, 38.9% of US internet users will use a BNPL solution, up from 30.7% in 2022. And the average user will spend $1,371 via BNPL, up more than 43% from 2022.

Spotlight: Canada Peer-to-Peer Mobile Payments Forecast 2022

Spotlight: Canada Peer-to-Peer Mobile Payments Forecast 2022

Report
Sep 30, 2022

Low adoption and stagnating growth are driving peer-to-peer mobile payment providers to make their services more accessible and attractive to increase engagement within the existing user base.

Germany Digital Ad Spending by Industry 2022

Germany Digital Ad Spending by Industry 2022

Report
Sep 23, 2022

Digital ad spending by Germany’s retailers and travel firms will climb rapidly this year. By contrast, automakers’ ad outlays will rise modestly, but reach €1.26 billion ($1.49 billion).

The return of the office

Article
Sep 13, 2022

Nearly 50 million people are still working from home as of July, according to The NPD Group. But many companies are calling their employees back to the office.

How the top 5 Prime Day categories shifted this year

How the top 5 Prime Day categories shifted this year

Article
Sep 07, 2022

While Amazon Prime Day was bigger than ever this year, one key category took a hit. Electronics sales decreased by 5% from last Prime Day, while growth shot past 25% in home, garden, and tools, as well as in beauty and health.

When it comes to experience, customers’ expectations are high

When it comes to experience, customers’ expectations are high

Article
Sep 07, 2022

Thanks to the pandemic and rising inflation, customer behavior seems more erratic than ever. Customers are not great at saying what they want, and understanding the motivations behind their purchases is difficult.

After two wild years, most industries return to lower growth and stable ad spend

After two wild years, most industries return to lower growth and stable ad spend

Article
Sep 02, 2022

Overall digital ad spending in the US is set to grow by 17.8% in 2022, a steep deceleration from 2021’s 38.3% boom but still ahead of 2020’s pandemic-skewed slowdown. Industry-level digital ad spending has mirrored these extreme swings in recent years—with individual highs and lows often spread far apart from the median. Starting this year, however, most industries will settle into more steady spending patterns closer to the national average.

US Digital Ad Spending by Industry 2022

US Digital Ad Spending by Industry 2022

Report
Aug 29, 2022

After two years of dramatic highs and lows for various industries, digital ad spending growth rates will settle into relatively similar patterns for the 10 industries we track. However, aggregate spending will remain vastly different.

Second quarter’s retail winners and losers

Article
Aug 26, 2022

Who took home the trophy and who went home with a consolation prize? We asked our Retail Reimagined team to give us the lowdown.

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