Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail
Spotlight: Canada Peer-to-Peer Mobile Payments Forecast 2022

Spotlight: Canada Peer-to-Peer Mobile Payments Forecast 2022

Report
Sep 30, 2022

Low adoption and stagnating growth are driving peer-to-peer mobile payment providers to make their services more accessible and attractive to increase engagement within the existing user base.

Germany Digital Ad Spending by Industry 2022

Germany Digital Ad Spending by Industry 2022

Report
Sep 23, 2022

Digital ad spending by Germany’s retailers and travel firms will climb rapidly this year. By contrast, automakers’ ad outlays will rise modestly, but reach €1.26 billion ($1.49 billion).

The return of the office

Article
Sep 13, 2022

Nearly 50 million people are still working from home as of July, according to The NPD Group. But many companies are calling their employees back to the office.

How the top 5 Prime Day categories shifted this year

How the top 5 Prime Day categories shifted this year

Article
Sep 07, 2022

While Amazon Prime Day was bigger than ever this year, one key category took a hit. Electronics sales decreased by 5% from last Prime Day, while growth shot past 25% in home, garden, and tools, as well as in beauty and health.

When it comes to experience, customers’ expectations are high

When it comes to experience, customers’ expectations are high

Article
Sep 07, 2022

Thanks to the pandemic and rising inflation, customer behavior seems more erratic than ever. Customers are not great at saying what they want, and understanding the motivations behind their purchases is difficult.

After two wild years, most industries return to lower growth and stable ad spend

After two wild years, most industries return to lower growth and stable ad spend

Article
Sep 02, 2022

Overall digital ad spending in the US is set to grow by 17.8% in 2022, a steep deceleration from 2021’s 38.3% boom but still ahead of 2020’s pandemic-skewed slowdown. Industry-level digital ad spending has mirrored these extreme swings in recent years—with individual highs and lows often spread far apart from the median. Starting this year, however, most industries will settle into more steady spending patterns closer to the national average.

US Digital Ad Spending by Industry 2022

US Digital Ad Spending by Industry 2022

Report
Aug 29, 2022

After two years of dramatic highs and lows for various industries, digital ad spending growth rates will settle into relatively similar patterns for the 10 industries we track. However, aggregate spending will remain vastly different.

Second quarter’s retail winners and losers

Article
Aug 26, 2022

Who took home the trophy and who went home with a consolation prize? We asked our Retail Reimagined team to give us the lowdown.

Pop-up rankings: Which three retailers can benefit from consumers’ sustainability perceptions

Article
Aug 19, 2022

This week, our Reimagining Retail podcast crew talked about which retailers had the biggest opportunity in terms of sustainability as a follow up to our newly released “US Retail Sustainability Perceptions Benchmark 2022.”

Hearing aids could flood retail stores following the FDA’s over-the-counter designation

Hearing aids could flood retail stores following the FDA’s over-the-counter designation

Article
Aug 18, 2022

We unpack the potential for cheaper consumer health devices as the FDA makes hearing aids directly available.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
TikTok’s getting even more shoppable

TikTok’s getting even more shoppable

Article
Aug 18, 2022

TikTok announced new Shopping Ads this week in an effort to streamline in-app ecommerce.

Most US adults shop online at least once a week

Most US adults shop online at least once a week

Article
Aug 17, 2022

More than half of US adults shop online at least once a week, and 16% do so at least once a day. Overall, online shopping is on the rise and moving to mobile.

How Walmart took on inflation

Article
Aug 16, 2022

Walmart’s latest earnings showed inflation is still making an impact but not as big as analysts expected.

A rapidly surging market for US digital retail media

A rapidly surging market for US digital retail media

Article
Aug 15, 2022

US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024. This is nearly triple the 2020 figure of $20.81 billion and represents a compound annual growth rate (CAGR) of 30.9% in that four-year span.

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Analyst Take: Revisiting Insider Intelligence’s 2022 retail trends amid the era of uncertainty

Article
Aug 15, 2022

In December 2021, Insider Intelligence analysts published their top five retail trends for 2022, detailing our predictions for the upcoming year. But 2022 has been anything but predictable. In this Analyst Take, we revisit those trends to find out what’s changed, what’s stayed the same, and how we’re thinking about five of retail's biggest trends amid this era of uncertainty.

Shoppers prioritize digital wallets for their ability to reduce friction

Shoppers prioritize digital wallets for their ability to reduce friction

Article
Aug 11, 2022

Our 2022 US Retail Mobile App Features Benchmark report analyzes the most in-demand retail mobile app features and ranks the top 10 leading multicategory retailers based on their mobile apps.

Top shopping features of US cash-back credit cards

Article
Aug 11, 2022

In our 2022 US Cash-Back Credit Card Emerging Features Benchmark report, we analyze the most in-demand features an issuer can offer to attract customers.

Is the retail sky falling?

Article
Aug 05, 2022

We talked with our Reimagining Retail team to see if they could provide a little insight.

The global ecommerce share breakdown

The global ecommerce share breakdown

Article
Aug 05, 2022

China leads the world in retail ecommerce share, with 45.3% of the country’s retail sales occurring online this year. The UK will take the No. 2 spot, with a 35.9% share, followed by South Korea, where 30.1% of retail sales will be via ecommerce.

Footwear puts one foot in front of the other

Article
Aug 03, 2022

Plagued with supply chain issues and climbing operating costs, the first half 2022 has put footwear on its heels.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or