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About
Germany Digital Ad Spending by Industry 2022
Retail Leads in Growth as Automotive Lags
Executive Summary
All industries in Germany will invest more in digital ads this year than in 2021. But growth rates will vary by sector; some businesses—such as automotive—face stronger economic headwinds, leading to more restrained spending.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- Which industry in Germany will spend the most on digital advertising this year?
- Which industries are posting the fastest growth in digital advertising?
- How does industry spending on mobile ads differ from spending on desktop/laptop ads?
WHAT’S IN THIS REPORT? Our latest forecast for digital ad spending by industry in Germany—including auto, consumer packaged goods (CPG) and consumer products, financial services, healthcare and pharma, retail, travel, and other. Plus, a look at key trends in industry ad spending.
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KEY STAT: Germany’s auto industry will have less than 9% growth for ad spending in 2022.
authors
Karin von Abrams
Contributors
- Alina Brentnall
- Senior Researcher
- Oscar Bruce Jr.
- Senior Forecasting Analyst
- Ethan Cramer-Flood
- Senior Forecasting Writer
- Bill Fisher
- Principal Analyst, UK
- Zach Goldner
- Junior Forecasting Analyst
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