Mobile Ad Spending

Mobile ad spending will surpass TV ad spending for the first time in 2018. Keep track of how those budgets are being spent with eMarketer's forecasts, data and statistics, which include estimates for mobile ad spending per person, per hour; ad revenues by company (Amazon, Facebook, Google, LinkedIn, ... Oath, Pandora, Snapchat, Twitter, Yelp, YP), by growth and by share; by format and share by format, including mobile banner ad, mobile display ad, mobile messaging, mobile search, mobile video. Mobile ad spending is also tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼

How much growth has there been in mobile ad spending?
What share of digital ad spending is mobile?
What formats are getting the most mobile ad spending?

Reports

Latest Report

Ad Spending Media Social Media Industries

Report by Nicole Perrin Mar 25, 2020

Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic

The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.

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More Reports

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Canada Digital Habits by Generation

Identifying Key Distinctions Across Age Groups, from Teens to Baby Boomers

UK Key Digital Trends 2020

Privacy, Brexit and Video Take Center Stage

Programmatic Digital Display Ad Spending

Ad Spending and Industry Trends Through 2021 for Canada, China, France, Germany, the UK and the US