Mobile Ad Spending
- How much growth has there been in mobile ad spending?
- What share of digital ad spending is mobile?
- What formats are getting the most mobile ad spending?
Reports
UK Key Digital Trends 2020
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.
View this ReportMore Reports
See AllProgrammatic Digital Display Ad Spending
Ad Spending and Industry Trends Through 2021 for Canada, China, France, Germany, the UK and the US
US Programmatic Digital Display Ad Spending
Connected TV Ad Dollars Will Surpass Desktop by 2021
Digital Ad Spending by Industry 2019
Our Report Collection Analyzes Spending for 10 US Verticals; Six in Germany, Five in UK
Forecasts
- Digital Ad Spending
- Display Ad Spending
- Mobile Ad Spending
- Mobile App Ad Spending & Revenues
- Programmatic Ad Spending
- Total Media Ad Spending
- Video Ad Spending
- B2B Digital Ad Spending, US
- Baidu, Worldwide
- Digital Ad Revenues, by Company, US
- Digital Ad Revenues, by Company, Worldwide
- Digital Ad Spending, US
- Digital Ad Spending, by Industry, US
- Mobile Ad Spending, By Country
- Mobile Ad Spending, North America
Interviews
How Header Bidding Is Moving Into Apps
Casie Jordan, director of professional services at MoPub, spoke about how app publishers are adjusting the ways they sell inventory programmatically.
Casie Jordan
Director, Professional Services
MoPub
Charts
There are 198 charts about 'Mobile Ad Spending'
Most Recent Charts
Programmatic Ad Performance Metrics in Italy: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018
Programmatic Ad Performance Metrics in Russia: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018
Programmatic Ad Performance Metrics in Spain: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018
UK Programmatic Ad Performance Metrics: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018
US Programmatic Ad Performance Metrics: CPM, Cost per Click and Clickthrough Rate, by Format, 2012-2018
More On: Mobile Ad Spending
See AllMobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile
Dec 19, 2019
Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).
Location-Based Advertising Is Becoming More Costly
Dec 17, 2019
Marketers have embraced location data for several reasons. It can help personalize experiences for customers, better isolate customer paths to purchase, create better customer segments, and identify opportune moments to target potential clients. But new restrictions on collecting location data will make it more costly for advertisers in 2020.
