Mobile Ad Spending

Mobile ad spending will surpass TV ad spending for the first time in 2018. Keep track of how those budgets are being spent with eMarketer's forecasts, data and statistics, which include estimates for mobile ad spending per person, per hour; ad revenues by company (Amazon, Facebook, Google, LinkedIn, ... Oath, Pandora, Snapchat, Twitter, Yelp, YP), by growth and by share; by format and share by format, including mobile banner ad, mobile display ad, mobile messaging, mobile search, mobile video. Mobile ad spending is also tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much growth has there been in mobile ad spending?
  • What share of digital ad spending is mobile?
  • What formats are getting the most mobile ad spending?

Reports

More On: Mobile Ad Spending

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Mobile Ad Spending to Surpass All Traditional Media Combined by 2020

Oct 16, 2018

This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

Digital Ad Spending in Germany by Industry 2018

Oct 04, 2018

We forecast digital ad spending in Germany for 2018-2019 in five key industries, including spending on mobile.

In the UK, Advertisers Will Spend More on Mobile than Traditional

Oct 03, 2018

In the latest episode of "Behind the Numbers," eMarketer's Bill Fisher and Showmik Podder discuss the current state of advertising spending in the UK.