Mobile Ad Spending



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eMarketer: Mobile to Account for More Than Half of Latin America's Digital Market

Apr 27, 2018

This year, for the first time, mobile ad spending will account for more than half of digital ad investments in Latin America. This share will rise from 52.9% in 2018 to 77.5% by 2022.

Latin America Ad Spending Summary 2018

Apr 26, 2018

This report provides an in-depth analysis of eMarketer’s latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in Latin America.

eMarketer: Mobile Ad Spending to Surpass TV in 2018

Apr 19, 2018

Mobile will capture 33.9% of US media ad spending this year, surpassing TV for the first time. By 2022, that share will climb to 47.9%, according to eMarketer estimates.