Mobile Ad Spending
Mobile ad spending will surpass TV ad spending for the first time in 2018. Keep track of how those budgets are being spent with eMarketer's forecasts, data and statistics, which include estimates for mobile ad spending per person, per hour; ad revenues by company (Amazon, Facebook, Google, LinkedIn, ... Oath, Pandora, Snapchat, Twitter, Yelp, YP), by growth and by share; by format and share by format, including mobile banner ad, mobile display ad, mobile messaging, mobile search, mobile video. Mobile ad spending is also tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
- How much growth has there been in mobile ad spending?
- What share of digital ad spending is mobile?
- What formats are getting the most mobile ad spending?
Reports
Report by Lauren Fisher Apr 25, 2019
US Programmatic Ad Spending Forecast 2019
Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.
View this ReportForecasts
- Digital Ad Spending
- Display Ad Spending
- Mobile Ad Spending
- Mobile App Ad Spending & Revenues
- Programmatic Ad Spending
- Total Media Ad Spending
- Video Ad Spending
- B2B Digital Ad Spending, US
- Baidu, Worldwide
- Digital Ad Revenues, by Company, US
- Digital Ad Revenues, by Company, Worldwide
- Digital Ad Spending, US
- Digital Ad Spending, by Industry, US
- Mobile Ad Spending, By Country
- Mobile Ad Spending, North America
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Interviews
How Header Bidding Is Moving Into Apps
Casie Jordan, director of professional services at MoPub, spoke about how app publishers are adjusting the ways they sell inventory programmatically.
Casie Jordan
Director, Professional Services
MoPub
Charts
There are 322 charts about 'Mobile Ad Spending'
Most Recent Charts
Digital Ad Spending Share Worldwide, by Device and Format, 2018-2020 (% of total media ad spending)
Change in Retargeting vs. User Acquisition Campaign Spend Among Select App Publisher Verticals Worldwide, Nov 2018 (% change vs. prior year)
Digital Ad Spending Share in Colombia, Desktop vs. Mobile, 2016-2018 (millions and % of total)
Total Media Ad Revenue in Germany, by Media, 2017 & 2018 (billions of € and % change)
Mobile Ad Spending in Turkey, by Format, 2017 & 2018 (millions of Turkish lira and % change)
More On: Mobile Ad Spending
See AllRetailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising
Jun 27, 2019
Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.
