Mobile Ad Spending

Mobile ad spending will surpass TV ad spending for the first time in 2018. Keep track of how those budgets are being spent with eMarketer's forecasts, data and statistics, which include estimates for mobile ad spending per person, per hour; ad revenues by company (Amazon, Facebook, Google, LinkedIn, ... Oath, Pandora, Snapchat, Twitter, Yelp, YP), by growth and by share; by format and share by format, including mobile banner ad, mobile display ad, mobile messaging, mobile search, mobile video. Mobile ad spending is also tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼

How much growth has there been in mobile ad spending?
What share of digital ad spending is mobile?
What formats are getting the most mobile ad spending?

Reports

Latest Report Ad Spending Mobile Media

Report by Corey McNair Nov 14, 2018

Digital Ad Spending in China 2018

Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.

View this Report

UK Ad Spending 2018

Digital Video Driving Ad Market Growth

US Ad Spending 2018

Updated Forecast for Digital and Traditional Media Ad Spending

US Programmatic Ad Spending Forecast Update 2018

Video Powers Significant Growth Through 2020

Interviews

How Header Bidding Is Moving Into Apps

Casie Jordan, director of professional services at MoPub, spoke about how app publishers are adjusting the ways they sell inventory programmatically.

Casie Jordan

Director, Professional Services

MoPub

Marketing in India: To Target New Audiences, Advertisers Need to Go Local and Mobile

Rohit Uttamchandani

Head of Performance Advertising and Content Marketing

Social Beat

Marketing in India: Digital Means Mobile in India

Arun Pattabhiraman

Vice President, Global Head of Marketing

InMobi

Charts

There are 1029 charts about 'Mobile Ad Spending'

Ad Spending by MediaMobile Ad SpendingDigital Ad SpendingMobile ActivitiesMobile AppsAdvertising & MarketingAdvertising AgenciesDigital Display Ad SpendingProgrammatic AdvertisingProgrammatic Ad Spending

Net Mobile Internet Ad Revenue Share in China, by Company, 2018 (% of total)

Digital Ad Spending in China, by Device, 2017-2022

Current vs. Expected Share of Their Digital Ad Budget Invested in In-App Advertising According to US Agency Professionals, Aug 2018 (% of respondents)

US Programmatic Digital Display Ad Spending, by Device, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)

US Mobile Programmatic Display Ad Spending, 2016-2020 (billions, % change and % of total mobile display ad spending)

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