Mobile Ad Spending
- How much growth has there been in mobile ad spending?
- What share of digital ad spending is mobile?
- What formats are getting the most mobile ad spending?
Reports
Canada Mobile Time Spent and Ad Spending 2018
As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.
View this ReportMore Reports
See AllUK Digital Ad Spending by Industry 2018
Forecasts and Statistics for Automotive, CPG, Financial Services, Retail, Travel
Latin America Ad Spending 2018
FIFA World Cup’s Effect; Digital Trends for Argentina, Brazil, Chile, Colombia, Mexico and Peru
Time Spent with Media, Ad Spending and Trends in China
eMarketer’s Estimates
Forecasts
- Digital Ad Spending
- Display Ad Spending
- Mobile Ad Spending
- Mobile App Ad Spending & Revenues
- Programmatic Ad Spending
- Total Media Ad Spending
- Video Ad Spending
- B2B Digital Ad Spending, US
- Baidu, Worldwide
- Digital Ad Revenues, by Company, US
- Digital Ad Spending, US
- Digital Ad Spending, by Industry, US
- Mobile Ad Spending, By Country
- Mobile Ad Spending, North America
- Mobile Ad Spending, US
Interviews
Marketing in India: To Target New Audiences, Advertisers Need to Go Local and Mobile
Rohit Uttamchandani, head of performance advertising and content marketing at digital agency Social Beat, explains why traditional channels remain an important part of the media mix in India, and why brands have to localize their content to connect with audiences.
Rohit Uttamchandani
Head of Performance Advertising and Content Marketing
Social Beat
Charts
There are 996 charts about 'Mobile Ad Spending'
Most Recent Charts
CPG Industry Digital Ad Spending in Germany, by Device, 2018 (billions and % of total digital ad spending)
Financial Services Industry Digital Ad Spending in Germany, by Device, 2018 (billions and % of total digital ad spending)
Retail Industry Digital Ad Spending in Germany, by Device, 2018 (billions and % of total digital ad spending)
Travel Industry Digital Ad Spending in Germany, by Device, 2018 (billions and % of total digital ad spending)
US Net Mobile Search Ad Revenue Share, by Company, 2016-2020 (% of total mobile search ad spending)
More On: Mobile Ad Spending
See AlleMarketer Lowers Snap Ad Forecast
Sep 25, 2018
In its latest advertising forecast, eMarketer sharply lowered its projections for Snap’s US ad revenue for 2018 and beyond, as an increasingly automated buying system brings down prices.
In Two Years, Users in Canada Will Spend More Time with Mobile than TV
Sep 14, 2018
In 2018, more than a third of all advertising dollars in Canada will be spent in mobile channels.
Most Apps Get Deleted Within a Week Of Last Use
Sep 13, 2018
On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.
US Amazon Net Mobile Ad Revenues, 2017-2020 (billions, % change and % of mobile ad spending)
Sep 01, 2018
Mobile Measurement & Targeting Roundup
Aug 08, 2018
Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of mobile marketing data available. Improved measurement and transparency is key! eMarketer has curated this Roundup of articles, insights and interviews to help you understand mobile measurement and targeting.
Mobile App Install Ad Spending Worldwide, Attributed vs. Nonattributed, 2017-2020 (billions)
Aug 01, 2018
Mobile App Install Ad Spending in Asia-Pacific, Attributed vs. Nonattributed, 2017-2020 (billions)
Aug 01, 2018
Mobile App Install Ad Spending in Latin America, Attributed vs. Nonattributed, 2017-2020 (billions)
Aug 01, 2018
Mobile App Install Ad Spending in North America, Attributed vs. Nonattributed, 2017-2020 (billions)
Aug 01, 2018
