Mobile Ad Spending
- How much growth has there been in mobile ad spending?
- What share of digital ad spending is mobile?
- What formats are getting the most mobile ad spending?
Reports
US Programmatic Ad Spending Forecast 2019
Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.
View this ReportForecasts
- Digital Ad Spending
- Display Ad Spending
- Mobile Ad Spending
- Mobile App Ad Spending & Revenues
- Programmatic Ad Spending
- Total Media Ad Spending
- Video Ad Spending
- B2B Digital Ad Spending, US
- Baidu, Worldwide
- Digital Ad Revenues, by Company, US
- Digital Ad Spending, US
- Digital Ad Spending, by Industry, US
- Mobile Ad Spending, By Country
- Mobile Ad Spending, North America
- Mobile Ad Spending, US
Interviews
How Header Bidding Is Moving Into Apps
Casie Jordan, director of professional services at MoPub, spoke about how app publishers are adjusting the ways they sell inventory programmatically.
Casie Jordan
Director, Professional Services
MoPub
Charts
There are 336 charts about 'Mobile Ad Spending'
Most Recent Charts
US Desktop vs. Mobile Ad Spending, 2017 & 2018 (billions, % of total and % change)
US Desktop vs. Mobile Video Ad Spending, 2016-2018 (billions)
US Desktop vs. Mobile Audio Ad Spending, 2017 & 2018 (millions and % change)
US Digital Ad Spending, by Format, 2017 & 2018 (billions, % of total and % change)
UK Total Media Ad Spending, by Media, 2018-2020 (millions of £ and % change)
More On: Mobile Ad Spending
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Breaking Down Mobile Video Ad Spending
Apr 08, 2019
This year, US advertisers will spend two-thirds of their digital budgets on mobile placements. Mobile ad spending has taken the majority of digital spending every year since 2015, and both search and display spending skew heavily mobile. But, even though it falls under the display umbrella, video is the only digital ad format where more ad dollars are still spent outside mobile channels.
China Digital Ad Spending 2019
Mar 28, 2019
Despite a faltering economy and subdued growth across traditional media, total media ad spend in China will maintain strong growth on the back of increases in digital and mobile, where the top digital publishers will maintain their dominance.
Latin America Digital Ad Spending 2019
Mar 28, 2019
Canada Digital Ad Spending 2019
Mar 28, 2019
Our ad spending forecast for Canada shows a slim majority of ad dollars funneling to digital, fueled by the duopoly’s massive impact on the local market.
US Digital Ad Spending 2019
Mar 28, 2019
This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.