Mobile Ad Spending

Mobile ad spending will surpass TV ad spending for the first time in 2018. Keep track of how those budgets are being spent with eMarketer's forecasts, data and statistics, which include estimates for mobile ad spending per person, per hour; ad revenues by company (Amazon, Facebook, Google, LinkedIn, ... Oath, Pandora, Snapchat, Twitter, Yelp, YP), by growth and by share; by format and share by format, including mobile banner ad, mobile display ad, mobile messaging, mobile search, mobile video. Mobile ad spending is also tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much growth has there been in mobile ad spending?
  • What share of digital ad spending is mobile?
  • What formats are getting the most mobile ad spending?

Reports

More On: Mobile Ad Spending

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US Digital Advertising Snapshot

Dec 21, 2018

Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?

Is App-Install Fraud on the Rise?

Nov 19, 2018

Fraudsters are trying to make a buck off the ad dollars that flow to mobile. Some research suggests that more than one-quarter of app installs are fraudulent.