Mobile Ad Spending
Mobile ad spending will surpass TV ad spending for the first time in 2018. Keep track of how those budgets are being spent with eMarketer's forecasts, data and statistics, which include estimates for mobile ad spending per person, per hour; ad revenues by company (Amazon, Facebook, Google, LinkedIn, ... Oath, Pandora, Snapchat, Twitter, Yelp, YP), by growth and by share; by format and share by format, including mobile banner ad, mobile display ad, mobile messaging, mobile search, mobile video. Mobile ad spending is also tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
- How much growth has there been in mobile ad spending?
- What share of digital ad spending is mobile?
- What formats are getting the most mobile ad spending?
Reports
Report by Rahul Chadha Jan 7, 2019
Mobile Video Advertising 2019
Mobile video ad spending will grow at a steady clip over the next few years. New ad units and formats like rewarded ads, 6-second nonskippable ads and vertical videos growing in importance for marketers.
View this ReportForecasts
- Digital Ad Spending
- Display Ad Spending
- Mobile Ad Spending
- Mobile App Ad Spending & Revenues
- Programmatic Ad Spending
- Total Media Ad Spending
- Video Ad Spending
- B2B Digital Ad Spending, US
- Baidu, Worldwide
- Digital Ad Revenues, by Company, US
- Digital Ad Spending, US
- Digital Ad Spending, by Industry, US
- Mobile Ad Spending, By Country
- Mobile Ad Spending, North America
- Mobile Ad Spending, US
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Interviews
How Header Bidding Is Moving Into Apps
Casie Jordan, director of professional services at MoPub, spoke about how app publishers are adjusting the ways they sell inventory programmatically.
Casie Jordan
Director, Professional Services
MoPub
Charts
There are 1105 charts about 'Mobile Ad Spending'
Most Recent Charts
How Much Do Leading Ecommerce Advertisers in Germany Spend on Desktop, Mobile and Search Advertising? (millions of € and % change vs. prior year, 2018)
How Much Do Companies Worldwide Expect to Increase Their In-App Ad Spending in the Next 12 Months? (% of respondents, Nov 2018)
Mobile Ad Spending Share in Latin America*, by Format, 2017 & 2018 (% of total)
Mobile Ad Spending Share in Latin America*, by Industry, 2018 (% of total)
Mobile Ad Spending Share in Argentina, by Format, 2017 & 2018 (% of total)
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