Mobile Ad Spending

Mobile ad spending will surpass TV ad spending for the first time in 2018. Keep track of how those budgets are being spent with eMarketer's forecasts, data and statistics, which include estimates for mobile ad spending per person, per hour; ad revenues by company (Amazon, Facebook, Google, LinkedIn, ... Oath, Pandora, Snapchat, Twitter, Yelp, YP), by growth and by share; by format and share by format, including mobile banner ad, mobile display ad, mobile messaging, mobile search, mobile video. Mobile ad spending is also tracked by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much growth has there been in mobile ad spending?
  • What share of digital ad spending is mobile?
  • What formats are getting the most mobile ad spending?

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Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Dec 19, 2019

Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).

Location-Based Advertising Is Becoming More Costly

Location-Based Advertising Is Becoming More Costly

Dec 17, 2019

Marketers have embraced location data for several reasons. It can help personalize experiences for customers, better isolate customer paths to purchase, create better customer segments, and identify opportune moments to target potential clients. But new restrictions on collecting location data will make it more costly for advertisers in 2020.