Products

Note: All years converted to US dollars using average 2024 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes classifieds, display (banners/static display, rich media, sponsorships and video, including advertising that appears before, during or after digital video content in a video player) and search (paid listings, contextual text links and paid inclusion)

Additional Note: Mobile ad spending includes classifieds, display (banners, rich media, video, and other), email, lead generation, messaging-based advertising, and search advertising. EMARKETER benchmarks its Canada mobile ad spending figures against data from IAB Canada, for which the last full year measured was 2019.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

Powerful data and analysis on nearly every digital topic.

Become a Client

Products

Events & Resources

Topics

Latest Articles

Shoppers do their homework before heading to stores

RFK Jr. set to testify at Senate hearing in wake of CDC upheaval

Apparel winners and losers in 2025

The big answers: EMARKETER Daily quiz

Gen Zers, Millennials consider beauty products essential

No click, no problem: How retailers can succeed in a zero-click world

Sports and news shift to streaming as linear TV faces tipping point

Revolut takes big step toward expanding in the US

Neurologists think in terms of drug categories, not product names

Citi Wealth’s two new AI tools can supercharge client communications

About

Coverage →

Industries →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Industries

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries