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About
QR Codes Forecast and Trends 2022
Opportunities Driven by the Contactless, Cashless Economy
Executive Summary
QR codes are becoming embedded in the ways customers engage in marketing. Retail, quick-service restaurant (QSR), and hospitality businesses have been the main users of QR codes thus far. Marketers have significant opportunities to leverage QR codes in areas such as shopping centers, billboards, interactive TV, interactive screens, and nonfungible tokens (NFTs).
3 Key Questions This Report Will Answer
- How large is the QR code market and how large will it become?
- How is customer behavior changing around QR codes?
- What new use cases in retail and marketing will likely emerge?
WHAT’S IN THIS REPORT? Our forecast for the QR code market, key factors and trends driving market growth, and how marketers and retailers can take advantage of key opportunities.
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KEY STAT: The number of US smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million in 2025.
authors
Peter Adrian
Contributors
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Caroline Fulford
- Senior Researcher
- Chris Keating
- Director, Research
- Rini Mukhopadhyay
- Forecasting Analyst
- Yoram Wurmser
- Principal Analyst
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