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EMARKETER

QR Codes Forecast and Trends 2022

Opportunities Driven by the Contactless, Cashless Economy

Report by Peter Adrian  |  Feb 11, 2022
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Report
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Table of Contents
Executive Summary
Key Points
How Large Is the QR Code Market?
Opportunities for Continued Growth in Diverse Sectors
QR Code Strategies to Improve Customer Engagement and Experience
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
About This Report
The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.
Topics
Smartphones
Marketing Technology
Customer Experience
United States
Table of Contents
Executive Summary
Key Points
How Large Is the QR Code Market?
Opportunities for Continued Growth in Diverse Sectors
QR Code Strategies to Improve Customer Engagement and Experience
Insider Intelligence Interviews
Read Next
Sources
Media Gallery

Executive Summary

QR codes are becoming embedded in the ways customers engage in marketing. Retail, quick-service restaurant (QSR), and hospitality businesses have been the main users of QR codes thus far. Marketers have significant opportunities to leverage QR codes in areas such as shopping centers, billboards, interactive TV, interactive screens, and nonfungible tokens (NFTs).

3 Key Questions This Report Will Answer

  • How large is the QR code market and how large will it become?
  • How is customer behavior changing around QR codes?
  • What new use cases in retail and marketing will likely emerge?

WHAT’S IN THIS REPORT? Our forecast for the QR code market, key factors and trends driving market growth, and how marketers and retailers can take advantage of key opportunities.  

US Smartphone QR Code Scanners, 2019-2025 (millions and % change)
E-Mail ChartDownload

KEY STAT: The number of US smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million in 2025.

authors

Peter Adrian

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Caroline Fulford
Senior Researcher
Chris Keating
Director, Research
Rini Mukhopadhyay
Forecasting Analyst
Yoram Wurmser
Principal Analyst
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