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EMARKETER

QR Codes Forecast and Trends 2022

Opportunities Driven by the Contactless, Cashless Economy

Report by Peter Adrian  |  Feb 11, 2022
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Report
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Table of Contents
Executive Summary
Key Points
How Large Is the QR Code Market?
Opportunities for Continued Growth in Diverse Sectors
QR Code Strategies to Improve Customer Engagement and Experience
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
About This Report
The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.
Topics
Smartphones
Marketing Technology
Customer Experience
United States
Table of Contents
Executive Summary
Key Points
How Large Is the QR Code Market?
Opportunities for Continued Growth in Diverse Sectors
QR Code Strategies to Improve Customer Engagement and Experience
Insider Intelligence Interviews
Read Next
Sources
Media Gallery

Executive Summary

QR codes are becoming embedded in the ways customers engage in marketing. Retail, quick-service restaurant (QSR), and hospitality businesses have been the main users of QR codes thus far. Marketers have significant opportunities to leverage QR codes in areas such as shopping centers, billboards, interactive TV, interactive screens, and nonfungible tokens (NFTs).

3 Key Questions This Report Will Answer

  • How large is the QR code market and how large will it become?
  • How is customer behavior changing around QR codes?
  • What new use cases in retail and marketing will likely emerge?

WHAT’S IN THIS REPORT? Our forecast for the QR code market, key factors and trends driving market growth, and how marketers and retailers can take advantage of key opportunities.  

US Smartphone QR Code Scanners, 2019-2025 (millions and % change)
E-Mail ChartDownload

KEY STAT: The number of US smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million in 2025.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

6expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Key Points
    3. How Large Is the QR Code Market?
    1. Opportunities for Continued Growth in Diverse Sectors
    2. QR Code Strategies to Improve Customer Engagement and Experience
    3. Insider Intelligence Interviews
    1. Read Next
    2. Sources
    3. Media Gallery

    Charts in This Report

    US Smartphone QR Code Scanners, 2019-2025 (millions and % change)QR Code Payment Users Worldwide, 2020 & 2025 (billions)
    Do US Adults Find It Easy or Difficult to Use QR Codes? (% of respondents, by age, June 2021)Retail Tech Used by US Adults, by Generation, June 2021 (% of respondents in each group)
    Concerns About QR Codes Among Internet Users Worldwide, Sep 2020 & Feb 2021 (% of respondents)

    Interviewed for This Report

    Benjamin Claeys
    QR Tiger
    Founder and CEO
    Interviewed December 22, 2021
    Christoff Jaritz
    Bitly
    Vice President, Marketing and Growth
    Interviewed December 15, 2021
    Maryann Moschides
    Scanbuy
    CMO
    Interviewed December 23, 2021
    Jim Norton
    Flowcode
    Chief Revenue Officer
    Interviewed December 22, 2021
    Olivia Oshry
    Flowcode
    Marketing and Communications
    Interviewed December 13, 2021
    Tim Woitkun
    9Rooftops
    Group Media Director
    Interviewed December 21, 2021

    authors

    Peter Adrian

    Contributors

    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Caroline Fulford
    Senior Researcher
    Chris Keating
    Director, Research
    Rini Mukhopadhyay
    Forecasting Analyst
    Yoram Wurmser
    Principal Analyst
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