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Nearly 1 in 3 US Facebook users will buy via the platform this year

Article by Sara Lebow  |  Jul 16, 2021
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Nearly 1 in 3 US Facebook users will buy via the platform this year
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Topics
Digital Shoppers & Buyers
Social Commerce
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

By the end of 2021, nearly one-third of US Facebook users ages 14 and older will have made a purchase through the social network in the past 12 months, part of a greater trend toward social buying. That figure will increase over the coming years, as the platform continues to transform from a marketplace of ideas to a marketplace for products and services as well.

US Facebook Social Commerce Buyers, 2019-2025 (millions, % change, and % of Facebook users)
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