McDonald’s led the US in out-of-home ad spending in 2020, devoting nearly $60 million to billboards, transit, and other outdoor formats, according to the Out of Home Advertising Association of America (OAAA) and Kantar Media.

Apple and Geico trailed close behind, each spending more than $50 million. They were followed by a slew of retailers, media companies, food and beverage producers, and other businesses that advertised this way, even as fewer people visited public spaces amid the pandemic.