Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Spotlight

Private Label Brands 2022

How Store Brands Fill Product Voids and Boost Margins

Download
Share
About This Report
Private label brands have taken on increasing importance in retailers’ arsenals on the heels of positive consumer sentiment. This report looks at how retailers can use store brands to bolster their product assortment and thus increase their margins.
Table of Contents

Executive Summary

There was a time when consumers thought private label brands were just generic, cheap alternatives. But now, against a backdrop of rising product costs and stock-outs, consumers are embracing these viable options. At the same time, retailers have been ramping up quality, creating enticing packaging, and enhancing marketing for their in-house brands. Together, these developments make private label offerings a more important part of retailers’ strategies.

Key Question: How are private label brands critical to the success of multibrand retailers in a fragmented market?

KEY STAT: US consumers have recently switched to—and stuck with—private label brands across a variety of product categories, from consumer packaged goods to apparel.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

4charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Private Label Brands Hit an Inflection Point
  3. What Are the Motivators Driving This Momentum?
  1. As Private Label Brands Proliferate, What Must Retailers Do to Succeed?
  2. Read Next
  3. Sources
  1. Media Gallery

authors

Suzy Davidkhanian

Contributors

Sky Canaves
Senior Analyst, Retail & Ecommerce
Bianca Carasus
Researcher
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo