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EMARKETER

Discounts named the top purchase driver in social media ads

Article by Sara Lebow  |  Oct 22, 2021
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Discounts named the top purchase driver in social media ads
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Digital Shoppers & Buyers
Social Media Marketing
Consumer Attitudes on Marketing
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices. Meanwhile, 34% said they are swayed by how eye-catching the ads are, making visuals the third-most significant driver of purchases via social media advertising.

Factors that Influence US Internet Users to Purchase a Product Through Social Media Ads, July 2021 (% of respondents)
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