February 3, 2021

Short-Form Video Platform Users and Penetration in China, June 2018-Dec 2020 (millions and % of internet users)


Data is from the February 2021 China Internet Network Information Center (CNNIC) "The 47th China Statistical Report on Internet Development." 30,000 internet users ages 6+ living in 31 provinces across China were surveyed via computer-assisted telephone interviewing (CATI) technique (evenly split between landline and mobile phone), which concluded on December 31, 2020. Survey samples are representative of the overall population. The study excludes Hong Kong and Macau. CNNIC conducts similar studies on a semiannual basis. CNNIC is the administrative agency responsible for internet affairs under the Ministry of Industry and Information Technology (MIIT) of China.