October 21, 2020

Actions a Company Could Take that Would Change US Adults' Favorability Toward that Company, Sep 2020 (net change in favorability)


Questions asked of respondents: "If you found out a company did each of the following, would it make you be more favorable towards the company, less favorable towards the company, or would it make no difference?"


Data is from the October 2020 Morning Consult report titled "Great Expectations: The Evolving Role of Companies in a Post-Election World." 2,200 US adults ages 18+ were surveyed online during September 11-13, 2020. Data are weighted to approximate a target sample of adults based on age, educational attainment, gender, race, and region.