December 10, 2019

Account-Based Marketing (ABM) Adoption Among B2B Marketers Worldwide, Oct 2019 (% of respondents)


Global B2B marketers were asked what stage of account-based marketing (ABM) their company was in. ITSMA's four stages of ABM adoption are exploring (planning ABM strategy), experimenting (piloting, measuring, and refining approach), expanding (increasing account coverage) and embedded (driving ... strategic growth).More