April 30, 2019

How Do US Companies Describe the Relationship with Their Agencies as It Applies to Digital and Creative Media? (% of respondents, Jan 2019)


Marketing, customer intelligence and ecommerce decision-makers were asked about their agency relationships specifically for creative and digital media. Responses include exploring the feasibility of bringing our digital media and creative in-house, plan to onboard new digital media ... solutions/technology and have their agency run them, running some parts of digital ad campaigns internally, but facing challenges, planning to leave their agency and manage in-house and have an internal agency and have a hard time with talent.More