August 27, 2018

Which Functions Do In-House Agencies at US Companies Outsource to External Providers? (% of respondents, July 2018)


US companies were asked if their in-house agency outsources to external providers and if so, which functions they outsource. Functions outsourced include video, creative, digital/interactive, print production, media, public relations, research, social media, account/project management, data ... analytics, strategy, procurement, operations and traffic.More


Data was provided to eMarketer by In-House Agency Forum (IHAF).


Data is from the August 2018 In-House Agency Forum (IHAF) "In-House Agencies Today: 2018 IHAF State-of-the-Industry Report" in partnership with Forrester Research. 325 US companies from various industries were surveyed during spring-summer 2018. Respondents identified their company focus as B2B (25%), B2C (21%), both (49%) or don't know (5%) with annual revenues of $1 million or more.