May 3, 2019

How Much Do Loyalty Members vs. Loyalty Program Operators Worldwide* Think Loyalty Programs Impact Consumer Buying Behavior? (% of respondents, Nov 2018**)


This report is about loyalty rewards programs and explores the impact from the consumer and retailer side. Loyalty members and loyalty operators were asked how much they believe certain factors affect consumer participation in loyalty programs. These factors include frequency of shopping with a ... brand, amount spent, number of items in purchase and decision to choose one brand over another.More