US Internet Users' Adoption of Retail Subscription Services, by Category, Jan 2019 (% of respondents in each group)
US consumers were asked about their experience with retail subscription services for select categories. Consumers could be current subscribers, former subscribers, or they could have never subscribed. The categories asked about were health and hygiene, household goods, beauty and cosmetic products ... and groceries and meal kits. More
Data was provided to eMarketer by YouGov.
Data is from April 2019 YouGov survey results as cited in company blog and additional data points shared with eMarketer. 2,494 US Internet users ages 18+ were surveyed online during January 8-10, 2019.