April 5, 2019

Which Qualities Do US Creative Teams and In-House Agencies' Internal Clients Recognize as Part of Their Value Proposition? (% of respondents, Jan 2019)


The creative teams and in-house agencies for Fortune 1000, mid-market and non-profit/governmental organizations were asked what internal clients recognize in-house creative teams as part of their value proposition? Responses include brand knowledge, historical knowledge of products/deliverables, ... shared values/goals for company, cost savings, speed/cycle time, high-end creative quality and compliance/legal requirements knowledge.More