April 5, 2019

What Is the Nature of US Creative Teams and In-House Agencies' Working Relationship with External Agencies? (% of respondents, Jan 2019)


The creative teams and in-house agencies for Fortune 1000, mid-market and non-profit/governmental organizations were asked how their in-house creative team's working relationship with external agencies? Responses include new ideas, special projects and skill sets, overflow, extra capacity, Tier 1 ... strategy, clearly defined/complimentary scope and compete head-to-head.More