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January 28, 2019
How Confident Are Female vs. Male Senior Marketing Professionals Worldwide that They Are Creating Advertising that Avoids Gender Stereotypes and Is Gender-Balanced? (% of respondents in each group, Aug 2018)
Description
Female marketers worldwide are less confident than male marketers in how they create advertising that is gender-balanced and avoids gender stereotypes.Methodology
Data is from the January 2018 Kantar report titled "Getting Media Right 2018: Extraordinary Marketing Through Integrated, Holistic Advertising" as cited in the Kantar "AdReaction: Getting Gender Right" report. 468 senior marketing leaders at advertisers, agencies and media companies worldwide were surveyed online during August 2018. Respondents identified their company as advertiser (35.5%), agency (46.2%) or media/publisher (18.4%) located in APAC (18.6%), Europe (18.2%), Latin America (13.0%) or North America (37.4%).Featured In
Do Marketers Use Gender Stereotypes?Sources
Chart Title
How Confident Are Female vs. Male Senior Marketing Professionals Worldwide that They Are Creating Advertising that Avoids Gender Stereotypes and Is Gender-Balanced? (% of respondents in each group, Aug 2018)Publication Date
January 28, 2019