What Types of Accounts Do US Millennials vs. Gen Z Follow on Social Media Platforms? (% of respondents in each group, Nov 2018)
Data is from the January 2019 Wibbitz report titled "How to Reach Audiences with Social Video: From Millennials to Generation Z." 1,000 US digital video viewers ages 18-37 were surveyed online during November 2018. Wibbitz is a technology company that creates text-to-video content.