September 28, 2018

Which Marketing Topics Are US Retail Marketing Leaders Actively Discussing? (% of respondents, June 2018)


Data is from the September 2018 Nanigans report titled "Retail CMO Pulse Check." 100 US retail marketing leaders were surveyed between May-June 2018. Respondents reported marketing as their primary job function and held titles of either CMO/head of marketing (50%) or VP/director (50%). On average, respondents worked at their current companies, which generated at least $100 million in annual ecommerce sales, for 5 years.