April 24, 2018

Tactics Used by Influencers Worldwide* for Sponsored Campaigns on Instagram, March 2018 (% of respondents)


This chart shows tactics used by influencers worldwide for sponsored campaigns on Instagram in 2018. Tactics include stories, story highlights, polls, swipe up features, among others.


Data is from the April 2018 Activate "The 2018 State of Influencer Marketing Study." 818 influencers worldwide and 100 US marketers were surveyed online in March 2018. 60% of influencers were US-based.