April 17, 2018

Smartphone Users and Penetration in Switzerland, 2017-2022 (millions, % change and % of population)


eMarketer estimates there were 6.2 million smartphone users in Switzerland in 2018. This accounts for 74.9% of the population. By 2022, 6.9 million people or 80.9% of the population in Switzerland will use smartphones.


Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.


Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and country-specific demographic and socioeconomic factors.