This FAQ covers boomer digital habits, where to reach them, and how brands win the segment in 2026.
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Become a ClientOmnicom and NBCU refine CTV at Cannes: Partnership ties Acxiom data to show-level context, but must prove results beyond better targeting.
TikTok audiences watch just 21% of the average branded video, meaning 4 out of 5 viewers drop off before the end, according to a March report from Dash Social.
Highlights are front door to sports: As Gen Z swaps games for clips, brands should build highlight-first campaigns and track audiences across platforms.
Omnicom and Disney rethink CTV ads: Sequential messaging replaces repetition, helping brands turn each impression into the next chapter of a campaign.
Meta simplifies ad creation: Meta’s AI mixes existing images and videos into top-performing ad variants, cutting setup time and manual testing.
Uber Eats won at Cannes: Fans edited celebrity-filled Super Bowl ads for rewards, blending entertainment with measurable business results.
YouTube settlement sharpens youth safety concerns: As social companies head to court, brands may need a more cautious approach to youth audiences.
New tools turn barista content into scalable advertising.
Attribution can show what happened, but not always what caused it. Incrementality testing is helping marketers distinguish true impact from activity that would have occurred anyway.