This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
Retailers are realizing their stores are monetizable media assets: In-store digital media can help brands reach and influence consumers at scale in brand-safe, contextually relevant environments.
We take a look at how the partnership has evolved in the five years since Amazon’s acquisition.
Naver sets its sights on the US with Poshmark acquisition: The South Korean tech giant plans to use its resources and ecommerce capabilities to create a “socially responsible and sustainable shopping experience.”
TikTok will bring live shopping to the US after all: The platform is partnering with TalkShopLive for the launch, despite lackluster results in the US.
By 2026, 38.9% of US internet users will use a BNPL solution, up from 30.7% in 2022. And the average user will spend $1,371 via BNPL, up more than 43% from 2022.
Advanced Insights helps restaurants optimize their businesses by identifying sales trends and offering targeted operational recommendations.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the reasons Chinese fast-fashion giant Shein has been so successful as of late. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about the future of Shein. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
Mastercard will help Inswitch offer payment solutions and issuing programs to businesses in the region.
Two-thirds of holiday shoppers plan to spend more time pursuing discounts this season, according to Walmart data. Pay-per-click advertising can be a good way for advertisers to connect with customers who are looking around for a deal.
The majority of US adults are not interested in or familiar with buying via livestream or video. Just 17% have made a purchase this way, and only 6% do so regularly. Those shoppers are more likely to be young and male.
Despite slowing sales growth, US ecommerce sales will top $1 trillion for the first time this year. Our “Reimagining Retail” podcast team spoke about the latest ways retailers are trying to streamline their ecommerce operations.
The Payment Systems Regulator’s proposal could restore trust in P2P payments and mobile wallets—and could serve as a model for US regulators.
Google’s latest search features streamline the shopping experience.
Rising prices aren’t cooling consumer demand: Even with consumer confidence ticking up and wages increasing, there could be storm clouds ahead.
Podcasting’s questionable metrics could hurt its ad business: Major podcasters spent millions on mobile game ads that dramatically inflated listenership.
More businesses engage with creators: $5 billion will be spent on influencer marketing this year, up more than $1 billion from 2021, in part driven by the return of travel and travel marketing.
POS Go lets merchants accept cards and mobile wallets on the go and can appeal to those seeking unified commerce tools.
LTK thinks the time is ripe for a social commerce foray: The app is integrating shopping just as Meta and TikTok cool off on commerce.
Participation in Halloween activities will be back up to pre-pandemic levels this year, with 69% of consumers planning to celebrate (up from 65% last year and 68% in 2019), according to the National Retail Federation (NRF).