Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

CFPB criticizes credit card rewards programs

The news: Consumers are frustrated with credit card rewards programs, the Consumer Financial Protection Bureau (CFPB) alleged in a report. The CFPB said it will monitor credit card rewards programs and take action as appropriate.

  • Cardholders with revolving balances often pay more in interest and fees than they get back on rewards, the CFPB said.
  • And co-brand cards have made rewards programs even more complex.

The CFPB and the Department of Transportation (DOT) followed up the report release with a joint hearing on airline rewards credit cards.

What else does the report allege?

  • Vague or hidden conditions keep consumers from receiving rewards. Marketing materials mislead consumers and do not match requirements detailed in the fine print of rewards programs’ terms and conditions.
  • Rewards get devalued. Credit card issuers and their partners reduce the value of rewards already earned by increasing the amount needed for redemption.
  • Redemption issues block or delay earned benefits. The report said customer service issues and technical glitches prevent cardholders from redeeming their rewards.
  • Earned rewards get revoked. Consumers lose their rewards when they close their accounts, and some rewards expire without prior communication.

The rebuttal: This report and the public hearing were immediately criticized by credit card issuers.

  • The American Bankers Association (ABA) said it was “yet another example of the CFPB putting politics over policy to the detriment of the very consumers it is charged with protecting.”
  • The ABA also argued that the US credit card market is highly competitive, giving consumers thousands of rewards programs to choose from.

The takeaway: It is unclear if any action will occur as a result of the CFPB’s continued monitoring.

But given the importance consumers place on credit card rewards, actions that are too stringent could become a large stumbling block for issuers. The top reason for switching card providers is to find a better rewards program, according to JD Power.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account