Publicis acquires Mars United Commerce: The deal strengthens holding company’s ability to offer commerce media solutions.
TikTok Shop is Gen Z’s new favorite gifting destination: More than half plan to make a purchase on the platform this holiday season, lured by the prospect of a good deal.
Stringent return policies deter shoppers from making a purchase: That’s why several retailers are adopting nuanced approaches to protect their margins without turning shoppers off.
Proposed caps from both sides of the aisle have failed to gain traction—they could restrict credit access and raise annual fees
It won’t be easy to get Nike back on track: The brand’s missteps enabled competitors adidas, On Running, and Hoka to build connections with consumers that may be hard to dislodge.
Given that more than 80% of total retail sales still take place in stores, retailers are recognizing an opportunity to extend their lucrative retail media advertising programs into physical spaces.
Here’s a deeper dive into consumers’ financial outlook ahead of the holidays and what that means for retailers.
Amazon’s genAI push continues with new seller tools: The retailer released Project Amelia, an AI assistant to help sellers with queries and troubleshooting, alongside other features to improve the merchant and customer experience.
There are, however, still many unknowns—like how interest-bearing loans will be treated
Walmart joins the early October holiday sales push: The retailer will launch its Walmart Holiday Days event on October 8, the same day Amazon and Target are hosting sales.
Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.
The integration is a win for PayPal after Amazon stopped accepting Venmo on its ecommerce site
It would likely face similar adoption struggles to PayPal’s stablecoin, and the timing may lessen its revenue opportunities
With six months to comply or face a formal inquiry, Apple must open its walled garden, putting its privacy defenses at odds with regulatory pressure.
With digital twins ready to revolutionize 24/7 sales, RepAI faces the dual challenge of customer AI distrust and ethical concerns.
Amazon turns to TV to promote third-party sellers: The retailer’s new “Shark Tank”-like competition show will likely boost sales and put a friendly face on the Amazon brand.
Olive Garden inks delivery partnership with Uber following parent Darden Restaurants’ poor quarter: The company missed sales and earnings expectations as consumers cut back on restaurant visits.
69% of US agency and marketing decision-makers measure the success of retail media campaigns through return on ad spend (ROAS) or incremental ROAS, according to July 2024 data by Quartile and NewtonX.
On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.
Livestream shopping gains steam in the US: Twenty-four percent of US consumers have participated in a livestream shopping event, up from 16% last year, which is why Shein and Zara are investing in the channel.