Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website’s product display pages. The department store is hardly the first retailer to recognize the value of UGC—over a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.
Google will fall below a 50% share of the US search advertising market next year for the first time since we started tracking it in 2008, per our forecast. It’s a pivotal time for paid search, with Google’s ad dominance threatened by generative AI, social media, retail media, and lawsuits. Meanwhile, ad-averse consumers are becoming hesitant to click search ads. Here are four trends our exclusive KPI data reveal about Google, retail media, and the future of paid search.
Gopuff enhances retail media capabilities to help advertisers reach Gen Z, millennial audiences: The retailer hopes the moves will differentiate it in a crowded market.
Port strike notwithstanding, companies are confident in their abilities to weather supply-chain disruptions: But a drawn-out shutdown could test that resilience as backlogs grow and costs rise.
The buy gives Mastercard access to Minna’s relationships across Europe as it pilots a similar subscription service
Its full rollout has been a long time coming. Now, it needs to expand its merchant network before it can really take off
EBay scores a significant win for online marketplaces: A federal judge ruled the site isn’t liable for items sold on its platform that violate environmental laws.
The solution gives consumers greater visibility into their transaction data, improving the customer experience and saving banks money on customer service costs
US visitors spent an average dwell time of 37.3 minutes in H1 2024, outpacing both Walmart (31.8 minutes) and Target (28.7 minutes), per data from Placer.ai. Costco was the only one to increase dwell time between H1 2021 and H1 2024.
Consumers are starting their Halloween shopping earlier, but they are expected to spend slightly less than last year, indicating that while excitement is high, consumers are more budget-conscious. Retailers can capture this early and cautious spending by offering competitive prices, prioritizing in-store promotions, and creating a one-stop Halloween shopping destination.
To take on retail media giants like Amazon and Walmart Connect, smaller networks need to constantly show what sets them apart and step up their media game.
59% of US consumers want details on costs and promotions from a commerce video ad, according to July 2024 data from the Interactive Advertising Bureau in partnership with Alter Agents. Nearly as many (58%) want clear product demos and details.
American Eagle sues Amazon for trademark infringement in fight against product dupes, knockoffs: The retailer accused the ecommerce giant of unauthorized use of its “Aerie” trademarks, which it said helped drive traffic and sales on the marketplace at American Eagle’s expense.
UK consumers see economic storm clouds ahead: That’s driving them to splurge on small luxuries such as high-end perfumes and cosmetics.
Trump puts retail theft back in the spotlight: The timing is curious given the growing evidence that retail theft rates have improved or stabilized.
The company’s AI assistant aims to simplify sales and marketing processes and boost efficiency.
On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
This holiday season, retailers can stand out in the crowded ecommerce landscape by using retail media. This approach enhances the shopping experience while creating new revenue streams to offset the challenges of online shopping.
Temu is eating away at dollar stores’ market share: Dollar General and Dollar Tree face significant headwinds as their core customer base reduces spending and competition mounts.
The rollout extends Klarna’s in-store push and bolsters Alipay’s global expansion efforts