We plot the trajectories of three US policy initiatives we tracked this year to forecast how they’ll fare in the 118th Congress.
Today’s consumers expect brands to recognize them and anticipate their needs, all while respecting their privacy.
November ad spend shows the pandemic boom is over: The typically lucrative period declined 8% year over year as the market finally stabilized after the pandemic.
US retail sales grew 7.6% over the holiday season: Consumers diversified their spending due to inflation and a desire to return to pre-pandemic activities such as eating out.
2022 brings a dramatic change in fortunes for some social networks: Contracting ad spending growth prompts big downgrade in our forecast.
Social commerce sales will reach $107.17 billion by 2025: While Facebook and Instagram will still attract the most buyers, it’s TikTok that’s making the most aggressive moves.
Our predictions that Block would launch a super app and that multinational firms would ramp up acquisitions in Africa in 2022 deserve a second look.
Which retailers and brands won (or lost) in 2022? Retailers that catered to the budget or luxury ends of the price spectrum did well, while those that dealt in discretionary categories like apparel and electronics saw the biggest drop-off in consumer spending.
Will Elon Musk’s Twitter flourish or falter? Despite the current chaos, some see potential for significant changes.
Marketing and advertising has room for improvement on diversity: A study shows progress in female and non-white worker representation, but concerns remain.
“The sky isn’t falling,” according to The New Consumer and Coefficient Capital’s “Consumer Trends 2023” report. But consumer habits are changing as a result of high inflation, shifting attitudes around COVID-19, and the battle for digital attention. Here are our key takeaways from the report.
The firm completed big down rounds, branched out with new products, and battled intensifying BNPL competition.
Last year, we predicted India’s CBDC plans would materialize in 2022 and that the CFPB would hone in on BNPL players.
Companies outsource CX work amid labor crunch: Consultancies and agencies can help build customer-centric cultures and increase revenue and productivity.
Which retailers and brands will win (or lose) in 2023? Retailers that can offer value—either in terms of price or convenience—will continue to thrive, while those that cater to an increasingly squeezed middle class will struggle.
Which categories performed best in 2022—and which struggled? Inflation drove consumers to spend more on essentials like groceries, at the expense of discretionary categories.
Which categories will perform well in 2023—and which will stumble? Some of this year’s trends will continue into next year, while changing consumer behaviors will drive others’ rise—and possible fall.
Everyone knows the expression “like a kid on Christmas morning.” But what if we told you that it’s not just children who are hoping for the season’s hottest toys?
From enabling Apple’s softPOS to expanding its BNPL program, we look back at the biggest announcements from Block this year.
As consumers are forced to make hard decisions about where they spend their money, brands that rely on tired loyalty tactics may struggle to keep up.