Key stat: Over half (56%) of US grocery retail executives are concerned about competition from internet grocery stores (like Thrive Market or Fresh Direct), according to a June 2024 survey from Deloitte. Nearly as many (53%) are concerned about third-party grocery shopping apps like Instacart or DoorDash.

Beyond the chart:

• We forecast grocery retail ecommerce sales in the US to reach $204.61 billion this year, an 11.5% increase YoY.
• Sales from grocery intermediaries (like Instacart or DoorDash) will represent over a quarter (27.3%) of total grocery ecommerce sales this year, up from 26.2% in 2023.

Use this chart: Marketers and retailers can use this chart to highlight the growing competition from digital players like internet grocers and third-party apps and demonstrate the need for allocating marketing resources to strengthen brand awareness.

Related EMARKETER reports:

• US Grocery Ecommerce Benchmarks: Q4 2024 (Subscription required)
• US Ecommerce Forecast 2024 (Subscription required)

Methodology: Data is from the September 2024 Deloitte report titled "A Fresh (Food) Take on Grocery Convenience." 100 US grocery retail executives with $1+ billion in annual revenues and 2,000 US consumers were surveyed during May-June 2024.