Australia’s social media ban for minors inspires global regulation as India, the UK, France, and more have said they will mimic the law.
Google’s Universal Commerce Protocol promises a common standard for agentic commerce. But AI-driven checkout will remain small for the foreseeable future, keeping the focus on how AI influences discovery rather than where transactions are completed.
Social, genAI, and microdramas surge, showing where consumer spend—and ads—are headed.
This FAQ explores the agency ecosystem, the forces reshaping it, and what marketers should consider when evaluating agency partners.
Prescription drug advertising approached $6 billion in 2025, led by weight loss, mental health, and cancer medications.
Nearly 30% of US marketers prioritize demographic targeting for CTV ads, almost three times more than contextual approaches, according to July 2025 data from Gracenote.
Magnite and MNTN are partnering to expand access to live streaming ads in an integration that opens live inventory to performance marketers new to TV.
Bespoke content for YouTube shows how streaming is reshaping broadcasters’ formats, revenue models, and distribution priorities.
Netflix’s ad revenues hit $1.5 billion, with expectations to double in 2026 as its next phase will hinge on broadening inventory advertisers know how to buy.
Microsoft’s in-game advertising dream gets its first test via two minutes of preroll ads per hour of cloud gaming playtime.
After passing 400 million users, Meta will open global Threads ads next week, inviting easy campaign extensions with brand safety built-in
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how retailers will be restructuring their commerce media teams and focusing on hard launching their in-store retail media capabilities. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Analyst Arielle Feger and Principal Analyst Sarah Marzano.
The platform aims to woo more sellers by proving it can drive significant sales, in addition to viral trends.
The FTC is appealing the Meta monopoly ruling; but while a breakup would disrupt cross-platform buying, fragmented user attention still weakens the FTC’s hand.
Apple bundles pro apps, Adobe’s AI turns docs into decks and podcasts for marketing workflows. Read online
Earlier this month, the Trump administration released its latest Dietary Guidelines for Americans, marking a shift in nutrition guidance toward whole foods, protein-rich diets, and reduced consumption of added sugars and highly processed foods. These changes may shape consumer expectations and food industry strategy over the next five years, influencing purchase decisions, brand trust, and competitive positioning across the food ecosystem.
OpenAI’s ad model positions chatbot ads as influence plays—not click engines—forcing marketers to rethink metrics.
AI firms worked Davos to stay top of mind with their biggest customers, pitching enterprise readiness before deals are decided.