Retail media networks are facing a little more competition these days as banks, payments providers, airlines, and hotels are starting their own media networks to monetize their first-party data and build out new revenue streams.
Banking trade groups worry the CFPB may be underestimating the time and expense required to overhaul systems designed to share 50 million consumers’ data safely.
The company is setting itself up for long-term growth, but the looming threat of the swipe fee battle remains
Hubspot’s recent marketing report reveals key trends in how marketers use AI—and what they’re afraid of.
Another study confirms what our benchmark found—U.S. Bank’s mobile app scores markedly better than its competitors’.
US financial media network (FMN) spend will hit $1.50 billion in 2026, $1.15 billion higher than this year, per our June 2024 forecast.
Today’s podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In ‘Story by Numbers,’ we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In ‘For Argument’s Sake,’ we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.
Their ranking shows where banks can strengthen their outreach to consumers on popular social media networks.
Offering secured or subscription credit cards can help issuers attract these customers and bolster account openings
Customer-centric banking organizes products around a specific customer goal or life stage, rather than discretely packaging products.
For several years in a row, the four largest US P&C insurers have cut ad spending, leading to a steady decline in TV ad impressions.
We look at the social media trends that hold Gen Zers’ limited attention spans.
Young consumers want faster, easier access to funds than traditional lending options currently offer.
For issuers, an easy dispute process can boost customer satisfaction. But they must balance this with their merchant relationships, who bear the brunt of the costs
It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It’s a win for Venmo’s monetization journey