The subscription video space has grown fiercely competitive. Not only are TV networks vying against each other, as they’ve done since the golden age of television, but companies from a wide spectrum of industries—from telecommunications to social media to technology to retail—are also determined to compete.
YouTube has stepped up efforts to remove objectionable content, with millions of videos being pulled from the platform. But how is it making those choices, and how nimble is it about plucking out bad videos? In the latest episode of eMarketer's "Behind the Numbers" podcast, video analyst Paul Verna breaks down the data.
Mobile will capture 33.9% of US media ad spending this year, surpassing TV for the first time. By 2022, that share will climb to 47.9%, according to eMarketer estimates.
In the latest episode of the “Behind the Numbers” podcast, we break down what Facebook knows and doesn’t know about users, how advertisers access the information, and how consumers feel about it.
In today's episode of "Behind the Numbers," test your digital savvy in a guessing game involving a variety of numbers from the eMarketer database.
This year, 58.3% of US digital display ad spending will be for native placements, which match the form, function and feel of the content in which they appear. That’s up from 54.0% in 2017.
In the latest episode of "Behind the Numbers," we take a look at the dating app landscape. We dig into the data about who uses them and how much time they spend swiping right ... or left.
Across Asia, a new generation of technology companies has arrived, challenging established regional leaders and disrupting the status quo. In a trio of podcast conversations, eMarketer's Asia specialists focus on this new crop of tech leaders and their impact in China, India and Southeast Asia.
A pioneer in live streaming, the NCAA now is seeing its aggressive early efforts pay off with broadcast-size audiences and ad rates. To mark the national college basketball championships, we break down the sports streaming data on our "Behind the Numbers" podcast.
In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes sits down with LiveRamp co-CEO Anneka Gupta to discuss the new tactics advertisers are using to identify users, the difficulties of cross-device matching and what the GDPR says about the future of marketing.
In wide-ranging new report, eMarketer released its initial guidance on how much Facebook is likely to feel the impact of an unfolding data privacy scandal.
Pretty much everyone watches TV, surfs the web, checks email and logs on to social sites, right? Wrong! For almost every activity, a small portion of the population isn't participating. On today's episode of the "Behind the Numbers" podcast, we discuss "the people who don't" and break out the numbers for a wide variety of activities.
Some business leaders, Elon Musk among them, worry that artificial intelligence poses a threat to human existence. How should businesses handle the responsibility of working with AI? In the latest episode of "Behind the Numbers," we sit down with marketing executive Kyle Psaty of Brand Networks to discuss the challenge.
In the latest episode of "Behind the Numbers," eMarketer's Rahul Chadha and Yory Wurmser talk about the most interesting trends in the world of mobile advertising and device usage.
Americans are still spending more than 12 hours a day consuming media, but how they spend that time, and what types of media they are consuming, is always in flux. In the latest episode of “Behind the Numbers,” analysts Monica Peart and Paul Verna dig into eMarketer’s estimates of time spent with media.
As Facebook founder Mark Zuckerberg faces lawmakers in Washington, we discuss consumers’ evolving expectations about online privacy and their attitudes about the technology and media platforms they use on a daily basis.
After a deadly accident involving a self-driving car, how will the development of autonomous vehicles change? In the latest episode of eMarketer’s “Behind the Numbers,” we break down the data and consider the future of self-driving cars, trucks and taxis.
Spotify's stock market debut is a testament to the power of on-demand music streaming, a model that has helped reverse the music industry's long decline. On the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into the reasons for Spotify's success, and consider the challenges the company may face in coming years.
In the latest episode of "Behind the Numbers," eMarketer's Mark Dolliver discusses millennials, and how they differ from Gen Xers and boomers when those generations were in their young adult years.
In a new study based on an analysis of nearly two dozen platforms' ad prices, eMarketer reports that programmatic ad prices have risen meaningfully over the past 12 months.