The most important objective for a CMO is balancing short- and long-term goals in an environment that’s pushing to demonstrate short-term success, Julie Bowerman, CMO at Kellanova North America, said at the Zeta Live ‘24 conference last week.
Generative AI (genAI) is making it easier than ever to create individualized banking experiences at scale. As banks and credit unions plan their personalization strategies, they need to understand the customer-facing areas where genAI can deliver the most value.
AI-related litigation is likely to be ‘when,’ not ‘if’: Insurers’ risk mitigation efforts should reflect work by industry groups and regulators aiming to get ahead of problems.
Soaring GPU and data center demand could inflate costs and delay the benefits of AI expansion.
The company’s AI assistant aims to simplify sales and marketing processes and boost efficiency.
Despite low usage, Rabbit’s founder insists shipping AI products early is essential to compete in the tech space.
Newsom said the legislation focused too much on large models, ignored risks from startups, and could harm innovation.
If ChatGPT Plus prices rise, users could turn to cheaper AI options in an increasingly crowded market.
September was style month, with Walmart hitting New York Fashion Week, Levi’s launching an app for stylist recommendations, Old Navy going vintage, and more. See who else made our September unofficial most interesting retailers List.
Docs deem AI Overviews a risky source of medical information: AI-generated summaries of users’ health searches are imperfect. They’ll need to get better given consumers' many options to obtain health info.
GenAI tools could help by providing in-store staff with quick answers to process and procedure questions and customer inquiries via an easy-to-use conversational interface.
As top execs exit, CEO Sam Altman’s push for a profitable OpenAI raises concerns about cultural shifts and talent retention.
As 2024 heads into the last quarter, the tech and media landscapes face pivotal shifts. From a potential AI backlash to new Google consent workflows, and TikTok’s future, these medium-term predictions, shared by our analysts on a recent two-part episode of EMARKETER’s “Behind the Numbers” podcast, spotlight the challenges and opportunities that may lie ahead.
Meta’s Orion glasses could redefine wearables: Zuckerberg’s vision for a smartphone-free future is clear, but Orion’s massive $10,000 production cost stands in the way of mainstream success.
On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
Content creators gain access to OpenAI’s training data: Legal battle over unauthorized use of copyrighted content could set industry-shaking precedents.
YouTube is doubling down on social connectivity and AI tools to stay competitive with rivals like TikTok and Meta. The platform’s new suite of features introduced last week include Communities, a fan’s ability to boost creators’ videos, generative AI (genAI) video tools, and gifting. These innovations mimic what’s working on other social media platforms as YouTube seeks to remain social even as it builds out its connected TV business.
Retailers turn to genAI to help with product listings: Puma, Walmart, and Amazon are among the companies that see the tech as an opportunity to deliver a more personalized, relevant experience to shoppers while improving productivity.
A new antitrust complaint targets Microsoft’s migration fees, marking another battlefront for the Big Tech giants.
From voice-activated AI to cutting-edge wearables, Meta's latest updates signal a push to dominate emerging tech markets.