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EMARKETER

Reddit targets the unauthorized use of AI bots and fake personas used to alter public opinion

Article by Gadjo Sevilla  |  Apr 29, 2025
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Reddit targets the unauthorized use of AI bots and fake personas used to alter public opinion
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Topics
Social Media Users
Artificial Intelligence (AI)
Consumer Privacy & Security
United States

The news: Reddit is weighing legal action against University of Zurich researchers who secretly deployed AI bots into the r/changemyview subreddit. 

Its swift response to the unauthorized research underscores the delicate balance of user trust and platform integrity. 

What happened? The researchers’ goal was to test whether generative AI (genAI) bots could sway public opinion.

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