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EMARKETER

3 digital marketing myths debunked by EMARKETER at Possible

Article by Jeremy Goldman  |  Apr 29, 2025
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Topics
Digital Advertising
Artificial Intelligence (AI)
Retail Media
United States
Worldwide

The big picture: The digital advertising industry faces a tough 2025, with slowing growth across digital media consumption, ecommerce, and ad spending compared to pre-pandemic and pandemic periods. Marketers can’t afford to base decisions on flawed insights, so EMARKETER analysts Sarah Marzano, Jasmine Enberg, and Evelyn Michell-Wolf, along with CEO Matthias Braun, busted several digital marketing myths at the Possible conference in Miami on Monday.

Myth 1: Search is dead

Reality check: Search is transforming, not disappearing.

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