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EMARKETER

Garanti BBVA’s new chatbot makes AI more human

Article by Lauren Ashcraft  |  Apr 30, 2025
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Garanti BBVA’s new chatbot makes AI more human
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Topics
Banking
Turkey

The solution: Garanti, the Turkish arm of BBVA, has enhanced its mobile app assistant Ugi with generative AI capabilities, per Finextra.

The details: Garanti leadership says genAI brings empathy to digital banking, making Ugi feel like a human financial advisor. Plus, it enhances personalization by:

  • Maintaining context across chats, making interactions more fluid

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